COSRX Amplifies Its Global Presence at the K-Beauty Boost Event in Seoul

Celebrating K-Beauty at SeoulCon

On December 30, 2024, COSRX, a formidable name in the K-Beauty landscape, participated in the K-Beauty Boost event held at the iconic DDP Art Hall, marking a grand conclusion to their 2024 journey. This well-attended event, hosted by the Seoul Metropolitan Government and Seoul Business Agency (SBA), sought to provide an influential platform to highlight the best in K-Beauty to a global audience.

The gathering brought together more than 1,000 participants, including around 800 prominent creators from diverse corners of the world such as North America, Southeast Asia, the CIS region, Europe, and Japan. The presence of notable influencers—including mega creators Cassandra Bankson and Felicia Lee—amplified the event's visibility, showcasing COSRX’s innovative approach in skincare solutions.

At the heart of the event was COSRX’s interactive booth, cleverly named "The Mirror Lab 2.0." This booth captivated attendees with its forward-thinking concept centered on "Mirror Skin," a new evolution of the popular "Glass Skin" trend. Visitors were treated to an engaging experience demonstrating COSRX's commitment to skincare innovation. The booth prominently featured the brand's derm line, The RX, and facilitated numerous interactive missions and games that attracted over 400 participants. Attendees left with personalized sample kits and full-sized products, including the much-anticipated The 6 Peptide Skin Booster Serum and Advanced Snail Mucin Glass Glow Hydrogel Mask.

This event underscored COSRX's growing stature within the global beauty community. The brand's collaboration with partners Nuri House and Hwahae not only reinforced their presence but also solidified their ability to resonate with creators and consumers worldwide. A highlight of the night was the recognition of several COSRX products at the esteemed Hwahae Awards 2024, where The 6 Peptide Skin Booster Serum garnered the Mid-Year Efficacy/Effect Award, while the Ultra-Light Invisible Sunscreen SPF 50 PA++++ was celebrated as the Year-End Best New Product. Such accolades further underscored COSRX’s position as a trusted authority in skincare amid an age of increasing consumer expectations.

As 2025 unfolds, COSRX remains dedicated to inspiring confidence and radiance in its clientele, reinforcing its mission to deliver effective and affordable skincare solutions. The triumph at SeoulCon not only marks a climatic end to one year but heralds an exciting new chapter for COSRX. With a firm foot in the global arena and a brand that resonates with a diverse customer base, COSRX anticipates significant achievements in the upcoming year.

About COSRX

COSRX has swiftly climbed the ranks to become a cherished skincare name, particularly in America. Known for crafting powerful yet affordable products, the brand leans on minimalistic formulations that incorporate highly efficient natural extracts in concentrated forms. By doing so, COSRX allows consumers to treat their skin with only the essential elements it requires, eschewing unnecessary additives. Shoppers can explore the full range of COSRX's bestselling products at retailers nationwide, including their official site cosrx.com, Amazon, ULTA, Revolve, Dermstore, Nordstrom, and Target. The brand proudly maintains an active presence on Instagram and TikTok, fostering a vibrant community around its passion for skincare.