#USA #Chantilly #OnTrac #eCommerce logistics #Fenix Commerce

OnTrac's 7-Day Play: Revolutionizing Ecommerce Delivery

OnTrac, recognized as the leading alternative parcel carrier network for ecommerce, has launched an innovative service known as 7-Day Play. This service marks a significant advancement for brands aiming to enhance their last-mile logistics and boost sales efficiently.

What is 7-Day Play?

7-Day Play is an integrated solution that combines seven-day ground service with precise, AI-driven delivery estimates. The program aims to help brands significantly lower shipping costs while improving customer experience by ensuring more predictable delivery windows. Collaborating with Fenix Commerce, this initiative is a game changer for retailers navigating a challenging logistics landscape.

Currently, many ecommerce brands are facing hurdles as fulfillment networks become less efficient. Major carriers are introducing new fees, and there’s increased volatility in the market. With 7-Day Play, OnTrac is leveraging its extensive network, providing reliable coast-to-coast delivery operations, available every day of the week.

Key Challenges in Ecommerce Logistics

Research conducted by OnTrac highlights critical issues within the logistics sector:

• - Limited Fulfillment Options: 51% of brands utilize non-regionalized fulfillment networks, meaning they depend heavily on a few centers with restricted geographical reach.
• - Static Delivery Times: 65% of brands report that their standard shipping options have not improved in speed over the past two years.
• - Static Delivery Promises: A staggering 88% of ecommerce sites continue to offer vague delivery promises, like “5-7 business days.”
• - Lack of Advanced Delivery Options: Only 22% of online retailers provide seven-day delivery services, with even fewer utilizing predictive delivery dates.

Despite these challenges, brands adopting 7-Day Play and its predictive capabilities are experiencing:

• - A reduction in cart abandonment rates by approximately 6-9%.
• - A notable increase in repeat purchase rates by the same margin.
• - A decreased need for expanding fulfillment center networks.

The Advantages of 7-Day Play

As highlighted by Akhilesh Srivastava, CEO of Fenix Commerce, shoppers increasingly value certainty in delivery times rather than speed alone. The 7-Day Play framework provides:

• - Cost Efficiency: Retailers can capture conversions and enhance customer loyalty without the need to enlarge their logistics footprint or operating budgets.
• - Increased Sales and Profits: The system utilizes real data to model logistics benefits, allowing retailers to visualize and quantify ROI swiftly.
• - End-to-End Operations: OnTrac's unique model allows for operational efficiency every day of the week, covering over 75% of the U.S. population and providing coverage in 48 out of the 50 largest metropolitan areas.

How Does It Work?

The integration of Fenix Commerce and OnTrac’s services means that retailers can showcase accurate delivery windows on product pages and during checkout processes. Furthermore, the service is set to include partnerships with third-party logistics (3PLs) soon, ensuring predictable fulfillment and weekend processing times.

The operational model offers comprehensive support with competitive rates while limiting costly extra fees often associated with traditional deliver options. As packages move on weekends and orders arrive within a day or two sooner than standard ground services, retailers can ensure better service to their customers.

Conclusion

The launch of 7-Day Play is more than just a new logistics service; it's an essential tool for ecommerce retailers looking to adapt and thrive in a fast-evolving market. By combining OnTrac's extensive delivery network with Fenix Commerce's advanced predictive technology, retailers now have a powerful means of addressing delivery expectations that can drive revenue and customer satisfaction.

For more insights on how to enhance your e-commerce logistics, visit OnTrac's website.