Michael Veracka Takes Ownership of Southside and Hampton Roads Harley-Davidson After 45 Years of Leadership

Transition of Legacy Harley-Davidson Dealerships in Virginia

In a notable industry development, Performance Brokerage Services, recognized as North America's leading dealership brokerage firm, has successfully facilitated the sale of Southside Harley-Davidson located in Virginia Beach and Hampton Roads Harley-Davidson in Yorktown. These dealerships, previously owned by the Estate of Mary Hughes, have a rich history that spans over four decades, primarily marked by Hughes’ dedication to the motorcycle community and her impactful leadership.

Mary Hughes, who served as the President and CEO of Hampton Roads Harley-Davidson for 45 years, built a strong reputation within both the local market and the broader biker community. Under her stewardship, the dealership not only thrived commercially but also became a cornerstone of community engagement. This was evident through countless events, fundraisers, and significant contributions to local first responders, showcasing the dealership's commitment to service.

Hampton Roads Harley-Davidson, established in 1978, achieved a major milestone in 1990 when it welcomed Southside Harley-Davidson, which further expanded its reach and influence. The dealership's commitment to excellence led to its recognition in the top 1% of all Harley-Davidson dealers based on sales, along with being among the top 10% for parts distribution.

Throughout the years, the dealerships have actively participated in numerous charitable initiatives, hosting events such as blood drives and Toys for Tots campaigns. These efforts have consistently benefited local organizations, including the Boys & Girls Club, reinforcing the fundamental values of service and community support embedded in their operations.

The recent sale comes as part of a strategic alignment involving the consolidation of Southside and Hampton Roads Harley-Davidson with Bayside Harley-Davidson located in Portsmouth, creating a unified presence in the Virginia market. Performance Brokerage Services has been instrumental in numerous dealership transactions, having managed the sale of almost 450 dealerships in the past five years alone.

George C. Chaconas and Courtney A. Bernhard, partners in Performance Brokerage Services' Harley-Davidson Powersports Division, were the exclusive advisors for this transaction. Courtney expressed her gratitude, stating, “Being able to represent the Estate and share the rich history of Mary Hughes was a unique privilege. Her dedication to both the brand and community will always be remembered.”

Moving forward, Michael Veracka, from MOD Enterprises, steps into ownership, bringing with him extensive experience and ambition. MOD Enterprises is the largest Harley-Davidson dealership group in the U.S. and boasts Riverside Harley-Davidson, recognized as the top-volume Harley-Davidson dealership globally based on new vehicle sales.

Veracka conveyed his appreciation for the support received during the transaction and expressed optimism about the future, stating, “It was a pleasure to collaborate with Performance Brokerage Services for such a significant deal. Their expertise was vital in streamlining our consolidation efforts.”

Representing the Estate of Mary Hughes was attorney Cari Lyn B. Pierce from Williams Mullen, while Michael Veracka was advised by Mark Petti from The Motorcycle Company. The transaction marks a new chapter for the Virginia dealerships and solidifies their future under new leadership while ensuring that the legacy initiated by Mary Hughes continues to thrive.

Performance Brokerage Services, based in Irvine, California, has made its mark in the dealership brokerage industry with over 900 sales under its belt and a reputation built on ethical practices and substantial industry knowledge. Interested parties can learn more about their unique services by visiting their website.

The change in ownership heralds a new era for Southside and Hampton Roads Harley-Davidson, setting the stage for further growth and engagement within the riding community and beyond.