Consumer Behavior Insights: QR Code Engagement During 2025 Black Friday and Cyber Monday
Insights from the 2025 BFCM Marketing Report
As Black Friday and Cyber Monday approach, marketers are eager to leverage consumer interest to boost sales. According to a newly released report by Uniqode, a leading QR code platform, a significant portion of consumers are poised to engage with QR codes during these major shopping events. The report, which surveyed 1,000 U.S. consumers and over 200 marketing leaders, unveils critical insights and expectations regarding QR code usage.
Consumer Scanning Trends
A staggering 74% of consumers indicated that they are likely to scan QR codes during the 2025 Black Friday and Cyber Monday sales. This behavior stems from an increasing expectation from shoppers to receive immediate benefits such as promotions or discounts upon scanning. The data indicates that 56% of consumers anticipate tangible rewards when taking the time to scan a QR code during their shopping experience, underscoring the importance of delivering value to enhance customer satisfaction.
Topics Consumer Products & Retail）
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