Celebrate Groundhog Day with Lipton's 9-Foot Groundhog Statue and New Drink Pack
Lipton Hard Iced Tea is breaking the mold this Groundhog Day with an exciting new way to celebrate this age-old tradition. Instead of the usual guesswork about the upcoming weather, the brand has created a spectacular 9-foot tall statue of a groundhog, affectionately named 'Can Daddy,' constructed entirely from 6,000 discarded Lipton Hard Iced Tea cans. This incredible centerpiece is set to journey across Pennsylvania, spreading sunshine and cheer during the festivities.
This larger-than-life statue weighs approximately 250 pounds and required over 150 hours of hard work from a dedicated team to be brought to life. It embodies not only the spirit of Groundhog Day but also Lipton's commitment to fun and creativity in its marketing strategies.
In addition to the monumental statue, Lipton Hard Iced Tea is also launching a new 12-pack format for its popular Citrus Green Tea flavor. This refreshingly unique take on the tea beverage now contains 5% alcohol, making it a perfect companion for celebrations. Fans can enjoy this tea while also being a part of the Groundhog Day fun, as both the statue and the drink pack come together to raise spirits during this chilly time of year.
Those in Pennsylvania don't want to miss the opportunity to experience 'Can Daddy' in person. The brand is hosting tastings and giveaways at select locations. Fans aged 21 and older can enter for a chance to win this giant statue by commenting 'Groundhog' on a specific Instagram post by Lipton Hard Iced Tea, making it an exciting addition to anyone's home.
The festivities also include a special shadow billboard at one of the sampling stops, which promises to unveil a hidden message, engaging onlookers while drawing attention to the new product. The billboard will be showcased in Indiana, PA, highlighting Lipton's innovative approach to marketing.
Lisa Texido, the brand director for Lipton Hard Iced Tea, expressed her enthusiasm for this project: 'Groundhog Day is an iconic tradition, and we wanted to take it to new heights—literally. Whether you’re raising a can to winter or to an early spring, Lipton Hard Iced Tea is here to bring the good vibes and great taste.'
Furthermore, to elevate the excitement, Lipton has partnered with Chunk the Groundhog, a beloved social media figure, to help determine his favorite flavor of Lipton Hard Iced Tea during Groundhog Day. Fans will be encouraged to tune in and see what flavor he selects, adding an extra layer of fun to the celebration.
For those wishing to escape the winter chill altogether, Lipton Hard Iced Tea is giving fans a chance to win a warm-weather getaway. By visiting their website, individuals can enter for a chance to win this enticing prize before Groundhog Day wraps up.
Overall, Lipton Hard Iced Tea is reshaping the landscape of traditional celebrations. With innovative approaches like the 'Can Daddy' statue and the introduction of a new drink pack, it’s clear that this brand is all about fun, flavor, and turning even the grayest winter days into a colorful experience. Stay connected on their Instagram @liptonhardtea for more updates and adventures from 'Can Daddy' as it travels through Pennsylvania during this memorable event.
This larger-than-life statue weighs approximately 250 pounds and required over 150 hours of hard work from a dedicated team to be brought to life. It embodies not only the spirit of Groundhog Day but also Lipton's commitment to fun and creativity in its marketing strategies.
In addition to the monumental statue, Lipton Hard Iced Tea is also launching a new 12-pack format for its popular Citrus Green Tea flavor. This refreshingly unique take on the tea beverage now contains 5% alcohol, making it a perfect companion for celebrations. Fans can enjoy this tea while also being a part of the Groundhog Day fun, as both the statue and the drink pack come together to raise spirits during this chilly time of year.
Those in Pennsylvania don't want to miss the opportunity to experience 'Can Daddy' in person. The brand is hosting tastings and giveaways at select locations. Fans aged 21 and older can enter for a chance to win this giant statue by commenting 'Groundhog' on a specific Instagram post by Lipton Hard Iced Tea, making it an exciting addition to anyone's home.
The festivities also include a special shadow billboard at one of the sampling stops, which promises to unveil a hidden message, engaging onlookers while drawing attention to the new product. The billboard will be showcased in Indiana, PA, highlighting Lipton's innovative approach to marketing.
Lisa Texido, the brand director for Lipton Hard Iced Tea, expressed her enthusiasm for this project: 'Groundhog Day is an iconic tradition, and we wanted to take it to new heights—literally. Whether you’re raising a can to winter or to an early spring, Lipton Hard Iced Tea is here to bring the good vibes and great taste.'
Furthermore, to elevate the excitement, Lipton has partnered with Chunk the Groundhog, a beloved social media figure, to help determine his favorite flavor of Lipton Hard Iced Tea during Groundhog Day. Fans will be encouraged to tune in and see what flavor he selects, adding an extra layer of fun to the celebration.
For those wishing to escape the winter chill altogether, Lipton Hard Iced Tea is giving fans a chance to win a warm-weather getaway. By visiting their website, individuals can enter for a chance to win this enticing prize before Groundhog Day wraps up.
Overall, Lipton Hard Iced Tea is reshaping the landscape of traditional celebrations. With innovative approaches like the 'Can Daddy' statue and the introduction of a new drink pack, it’s clear that this brand is all about fun, flavor, and turning even the grayest winter days into a colorful experience. Stay connected on their Instagram @liptonhardtea for more updates and adventures from 'Can Daddy' as it travels through Pennsylvania during this memorable event.
Topics Consumer Products & Retail）
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