Sparkle Grooming Co. Launches Its First Salon in New Jersey on July 27

Sparkle Grooming Co. Expands to New Jersey

On July 27, 2026, Sparkle Grooming Co. will officially unveil its first salon in New Jersey, located at 15 Bloomfield Ave., Montclair. This launch not only marks the brand's entry into the Garden State but also represents a significant step in their ambitious plan to open 26 new locations across the area.

Sparkle Grooming Co., noted for its wellness-centric approach to dog grooming, is pioneering what it calls the Quick-Service Pet Care (QSPC) category. The Montclair salon is designed to provide an innovative grooming experience. Here, pet owners can expect a blend of convenient online booking coupled with membership plans that promise routine wellness for their canine companions.

Conveniently located near local transport and community hubs, the salon aims to make pet grooming as stress-free as possible for both pets and their owners. Operating hours will be 8 a.m. to 6 p.m. from Monday to Saturday and from 9 a.m. to 6 p.m. on Sundays.

Co-owner Karim Bousleiman highlights that this new salon introduces a much-needed change in an industry that has seen little innovation over the years. “Sparkle stood out to us because it challenges the traditional dog grooming model. We believe grooming should be an integral part of a dog's wellness routine, rather than a sporadic appointment one might fit in,” he said.

This philosophy is reflected in Sparkle's membership model, which focuses on creating accessible and consistent grooming services. The decision to expand into New Jersey follows the brand's success in their other operating areas, with over 600 licenses awarded across the country. Sparkle's team, which includes seasoned professionals who previously ran numerous European Wax Center locations across Manhattan, brings a wealth of knowledge in streamlined operations and customer service.

Expectations are high as the company believes that their unique approach— integrating both premium service and a focus on routine care—will make them the go-to destination for dog owners in the area. “We are thrilled to introduce our innovative grooming experience here in New Jersey,” said Ben Crawford, the CEO of Sparkle Grooming Co. “The Montclair location is simply the beginning for us, and we look forward to becoming a staple in pet care throughout the state.”

Before the official opening, local pet owners have the chance to enroll in exclusive Founder's Membership pricing, adding an enticing incentive for early adopters. After the launch, customers can explore the brand through their Guest Pass program.

For inquiries related to memberships or to schedule your dog’s grooming appointment, you can reach out through their website at www.sparkledogcare.com or contact them at 973-382-7675.

Thus, with its eye on convenient and quality pet grooming, Sparkle Grooming Co. is ready to bring a refreshing change to New Jersey pet care.

About Sparkle Grooming Co.

Founded in 2022, Sparkle Grooming Co. is committed to reshaping the pet grooming sector with a modern, membership-based paradigm that enhances both pet and owner experiences. With a focus on wellness and premium service, it sets a new standard in the industry, paving the way for scalable growth and franchise opportunities.