Plusgrade Expands Leadership in Hospitality with Oaky Acquisition

In a strategic move that is set to reshape the hospitality industry, Plusgrade, a global leader in ancillary revenue solutions, has announced its acquisition of Oaky, an award-winning upselling platform. This merger encapsulates the merging of two proven systems into one robust solution aimed at delivering unparalleled upselling experiences for hotels and guests alike. With Oaky recognized as the Best Upselling Software for five consecutive years, this acquisition is more than just a business deal; it represents a significant advancement in the way hotels will manage revenue generation, guest experience, and operational efficiencies.

The Union of Two Leaders

The coming together of Plusgrade and Oaky creates a unified platform designed to encompass the strongest features of both companies. This new entity will streamline the upselling experience, transforming every stage of the guest journey—from pre-arrival offers to on-site enhancements and beyond. As a result, hotel partners can anticipate increased revenue generation while providing guests with more meaningful experiences during their stay. Ken Harris, Founder and CEO of Plusgrade, highlighted the transformational benefits of this acquisition, noting, “By acquiring Oaky, we are bringing together superior products, market presence, and teams dedicated to delivering enhanced value for our partners.”

Oaky has developed a stellar reputation for assisting hotels in creating upselling experiences that resonate strongly with guests. Erik Tengen, Co-founder and CEO of Oaky, stated, “Now, with Plusgrade, we are merging the best of two platforms into one comprehensive solution. This collaboration will boost innovation and revenue for hotels worldwide, setting a new benchmark in the hospitality sector.”

A Future Driven by Innovation

As part of this acquisition, Erik Tengen will assume the role of Head of Upselling for Hospitality at Plusgrade. His extensive experience and clear vision for growth promise to lead the combined entity towards significant achievements in the marketplace. Lars Jonker, another Co-founder of Oaky, expressed pride in the union, stating that finding Plusgrade as a partner marks an exciting new chapter for the dedicated team at Oaky, aligned by a mutual commitment to innovation and success.

This merger is not merely about financial gain; it's about elevating the customer experience and setting new standards within the hotel industry. It demonstrates Plusgrade’s commitment to innovate continuously and leverage technology to enhance hotel operations and profitability on a global scale.

What’s Next for Hospitality Partners?

With this acquisition, Plusgrade solidifies its position as a world leader in ancillary revenue, driving innovation that will affect thousands of hotels and numerous travel partners globally. The anticipated outcomes are vast, with billions in new revenue opportunities poised to enrich the experiences of millions of guests across the globe. As the hospitality industry evolves, this merger signals the beginning of a new chapter in enhancing guest stays and creating sustainable revenue models.

For interested parties, Plusgrade's commitment to providing an unmatched experience and increasing partner profitability remains unwavering. With more than 275 top travel and finance brands already trusting Plusgrade—including airlines, hotels, cruise lines, and financial services—this acquisition is expected to bolster their supportive framework.

In conclusion, the merger of Plusgrade and Oaky is a pioneering example of how two companies can come together to redefine industry standards, improving the guest experience while generating significant revenue. This partnership heralds a new era for hospitality players looking to maximize their revenue strategies through innovative upselling mechanisms. As we look forward to seeing this integrated platform in action, it's clear that the landscape of hospitality revenue solutions has been undeniably enhanced.

For more information about Plusgrade and their innovative solutions, visit plusgrade.com.