#Energy Efficiency #Istanbul #Beko #Turkey #IFA Berlin

Beko's Next Generation of Innovative Appliances

Beko, a leading global appliance brand, has unveiled its latest generation of energy-efficient appliances at the IFA Berlin, the largest international consumer electronics fair. This event highlights the brand's commitment to addressing the evolving needs of consumers while promoting environmental responsibility. The new line of appliances combines advanced technology with intuitive functionality, prioritizing durability and reliability for everyday use.

Cutting-Edge Refrigeration Solutions

The new line of refrigeration solutions sets a new standard in freshness, energy efficiency, and quiet operation. The 60cm No Frost combined refrigerator boasts an impressive 415-liter capacity with an energy rating of A and operates at an ultra-quiet level of just 29 dBA. For those with limited space, Beko offers a 54cm integrated fridge with a 270-liter capacity and a B energy efficiency rating while maintaining low noise levels.

Both models incorporate the advanced FreshLock™ cooling technology, extending the freshness of selected foods by up to 30% through optimized humidity and a uniform airflow. In addition, ProFresh technology keeps certain types of food fresh up to four times longer, ensuring optimal taste and nutrition.

Beko's innovative VitalCare™ three-tone lighting preserves antioxidants in fruits and vegetables for up to seven days, contributing to healthier nutrition choices for consumers.

Smart and Efficient Washing Innovations

Beko has introduced several advancements in its dishwasher line, including the PowerIntense4 spraying system, which offers up to five times better cleaning performance in hard-to-reach areas compared to previous models. The SensorAdapt AI technology automatically optimizes water, energy, and cycle duration based on load size and soil level, reducing energy and water consumption by up to 50% and halving cleaning time.

Key features include a flexible third rack, SpaceClean 3rd Rack, designed for accommodating taller items like mugs and glasses up to 13 cm. The PowerClean Pro system increases the lower rack's capacity by 30% while providing 60% more powerful water jets for stubborn dirt removal. Additionally, the low-consumption heat pump system exceeds Class A energy efficiency standards by 50%, making it a standout choice for eco-conscious consumers.

Innovative Cooking Solutions for Modern Kitchens

Beko has expanded its appliance range with a sleek induction cooktop featuring advanced smart sensors, such as the SafeCook Sensor, which instantly detects cooking temperatures to ensure safe cooking without overheating. The ReadytoCook Sensor alerts users when the desired temperature is reached and maintains stability for perfect cooking results.

The range includes advanced ovens designed for precision and versatility. The compact built-in oven combines traditional cooking functions with microwave speed, enabling multi-level cooking that saves energy and time without sacrificing quality. Beko's built-in steam oven utilizes the SteamSense+ technology, adjusting humidity and temperature automatically for consistently perfect cooking results.

Commitment to Sustainability

Akin Garzanlı, Beko's Chief Marketing Officer, remarked, "The new generation of Beko appliances demonstrates a future where innovation and sustainability coexist, providing consumers with choices that promote a greener lifestyle and smarter home management. Our latest technologies address real consumer needs and reflect our industry's transformation toward practical design, smart connectivity, and increased efficiency. Reliability and durability are key to our approach, ensuring consistent performance over time and adaptability through wear."

About Beko

Beko is a global appliance company with a robust international presence, operating subsidiaries in over 55 countries and employing more than 50,000 people. They have production facilities across Europe, Asia, Africa, and the Middle East. Beko boasts 22 proprietary or licensed brands and has established itself as Europe’s largest appliance brand based on market share. With a consolidated revenue of €10.6 billion in 2024 and 29 global R&D and design centers hosting over 2,300 researchers, Beko stands at the forefront of innovation in the appliance sector. The brand has achieved the highest score in the S&P Global Corporate Sustainability Assessment in the durable goods category for six consecutive years and has been recognized as a leader in sustainability by TIME Magazine and Statista.

Beko's vision is to 'Respect the World, Respected Worldwide,' driving them to continue innovating for a more sustainable and efficient future in home appliances.