#Japan #Tokyo #Kurashiki #Popup Store #Silk Innwea

Kurashiki Silk's First Solo Popup Store in Tokyo

Kurashiki-based silk innerwear brand, Kurashikinu, is making a splash in the Tokyo fashion scene. From November 21 to 24, 2025, the brand will set up its first-ever solo popup store at Porte Aoyama in the trendy Omotesando district. This exciting event marks a significant step for Kurashikinu, which has built a reputation for its high-quality silk innerwear and cooling socks, made with a commitment to natural materials.

A Rising Awareness of Self-Care

In recent years, there has been a noticeable shift in societal attitudes towards health and self-care. According to research conducted by Daiichi Sankyo Healthcare, over 70% of working adults aged 20 to 60 believe that the importance of self-care will increase in Japan. However, this same survey revealed a disparity, with the actual practice rate of self-care remaining alarmingly low at 44.4%. Kurashikinu recognizes this gap and emphasizes the importance of self-care to not only nurture oneself but also show compassion towards others.

New Brand Concept

As Kurashikinu approaches its 13th anniversary on December 6, 2025, the brand has undergone a refreshing rebranding initiative. The new mantra, "A First Step Back to Myself," underscores the importance of carefully selecting what touches our skin. The newly revamped online shop aims to offer customers an opportunity to reconnect with themselves by choosing quality materials that provide comfort and warmth.

The Purpose Behind the Popup Store

Currently, Kurashikinu operates only one retail location, its flagship store in the picturesque Kurashiki Bikan Historical Quarter. The upcoming popup store gives loyal online customers a unique chance to feel the luxurious textures of their products firsthand. Staff members are eagerly anticipating the chance to interact with visitors, sharing their passion for the brand and its philosophy.

In addition to the exclusive items available at the popup, attendees can look forward to special giveaways, with further details to be announced soon. Nearly all of Kurashikinu's products will be showcased, including seasonal gift sets tailored for the upcoming Christmas season. The team hopes that visitors will find themselves inspired to take that all-important first step back to self-care through Kurashikinu's products.

Event Overview

Event Name: Kurashikinu Popup Store in Tokyo
Dates: November 21 (Friday) - November 24 (Monday, Public Holiday)
Location: Porte Aoyama
Address: 〒150-0001 3-1-24 Jingu-mae, Shibuya, Tokyo, Soft Town Aoyama 105
Access: 7-minute walk from Tokyo Metro Omotesando Station, A2 Exit; 6-minute walk from Gaiemmae Station, 3rd Exit

The popup store will offer both general admission hours and a reservation-based invite time for valued returning customers. This means that the family of loyal customers will have a unique opportunity to browse comfortably within the store.

General Admission Hours:
November 21 (Friday) 1:00 PM - 6:00 PM
November 22 (Saturday) 12:00 PM - 6:00 PM
November 23 (Sunday) 12:00 PM - 6:00 PM
November 24 (Monday, Public Holiday) 12:00 PM - 5:00 PM
Reservation-Based Invite Hours:
November 21 (Friday) 12:00 PM - 1:00 PM
November 22 (Saturday) - November 24 (Monday, Public Holiday) 10:00 AM - 12:00 PM

About Kurashikinu

Establishing itself as a cold-care brand in December 2012 in Kurashiki City, Okayama, Kurashikinu aims to design products that warm not just the body but also the heart. By utilizing the comfort and functionality of natural materials like silk and wool, the brand seeks to inspire a sense of self-care through its offerings.

Kurashikinu Online Shop: kurashikisilk.jp
Kurashikinu Instagram: @kurashikinu

Kurashikinu's Harapan series, featuring silk and wool inners, has surpassed 60,000 units sold, showcasing the brand's dedication to elegance and comfort.