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SHINJUKU Marche Park produced by BEAMS

Get ready for an unforgettable urban experience as BEAMS presents the "SHINJUKU Marche Park," a multifaceted event scheduled for October 11-12, 2025. Set in the vibrant heart of Shinjuku at Newman Shinjuku and Shinjuku Takashimaya, this lifestyle market promises to offer much more than just shopping.

The event creatively transforms the area into distinctive 'Park' and 'Marche' zones aimed at providing enjoyment for both adults and children at no cost. Visitors can look forward to a plethora of engaging activities that highlight a new way to play in the city.

Park Area

In the Park AREA, brands like BEAMS SPORTS will bring you the HOOPVAN, an interactive space that invites attendees to participate in a free throw challenge. It creates a fantastic opportunity to immerse oneself in sports culture. Alongside this, there will be fun outdoor activities sponsored by HAPPY OUTSIDE BEAMS, including games like Mölkky and Ladder Ball designed for people of all ages. Support from BEAMS staff ensures even beginners can join in on the fun.

Relaxation will also be abundant with food trucks serving craft beers, allowing visitors to enjoy a chilled atmosphere while mingling with others in the vibrant park setting.

Marche Area

Moving on to the Marche AREA, you’ll find ideal setups from initiatives like BEAMS JAPAN, showcasing the beauty of Japanese craftsmanship, as well as offerings from B印MARKET featuring products handpicked by BEAMS staff. This area serves as a platform to share Japan’s rich culture with both local and international audiences.

To commemorate the event, a stamp rally will be held across four locations: the event venue, Newman Shinjuku, Shinjuku Takashimaya, and BEAMS Japan Shinjuku. Participants who collect stamps can earn exclusive merchandise, including a limited-edition big tote bag and keychains made specifically for this event. However, supplies are limited, so it's best to act swiftly!

Event Details

• - Dates: October 11-12, 2025
• - Time: 11:00 AM - 7:00 PM (both days)
• - Locations:

- Park Area: Newman Shinjuku 1F outdoor space, Shinjuku Takashimaya 1F (JR Entrance)
- Marche Area: Outside the JR Shinjuku Station at the Miraina Tower entrance

• - Admission: Free
• - Organizers: Newman Shinjuku, Shinjuku Takashimaya, BEAMS Co., Ltd.
• - Co-Organizers: Shinjuku Ward, Shinjuku 4-Chome Neighborhood Association, Shinjuku 4-Chome Shopping Association

All visitors are encouraged to partake in activities like Mölkky and free throw challenges while enjoying shopping amidst a variety of curated selections. The SHINJUKU Marche Park is more than just a marketplace; it’s a unique fusion of fashion, activities, and community spirit, offering a space unlike any other. Come and make delightful memories in this specially crafted environment!

For more details, visit: BEAMS Event Information