Scenic Sotheby's Realty Expands Office Network with Launch in Pensacola

Scenic Sotheby's International Realty Expands to Pensacola

On October 27, 2025, Scenic Sotheby's International Realty proudly announced the grand opening of their new office located in downtown Pensacola, Florida, at 100 West Garden Street. This strategic expansion marks a significant step for the luxury real estate firm, known as the leader in luxury real estate representation across Florida's Gulf Coast.

The venture into Pensacola represents Scenic Sotheby's goal of enhancing its services beyond the well-known 30A and Emerald Coast areas. This new office aims to cater to clients in both Escambia and Santa Rosa Counties, significantly broadening the firm's local reach and leverage in Florida's dynamic coastal market.

Blake Morar, broker-owner of Scenic Sotheby's International Realty, expressed enthusiasm for the growth, stating, "Pensacola has long been part of the Gulf Coast story, blending history, innovation, and community in a way that deeply resonates with our mission. We're thrilled to build a local presence here with such exceptional professionals leading the way."

Central to this expansion are two integral figures, JP Birdwell and Jessica Duncan, who now lead the team in Pensacola. Jessica Duncan, a lifelong resident of the Gulf Coast, has built her reputation over the past decade through dedicated service and significant community impact. Her track record of excellence includes accolades such as being a five-time winner of the "Best in Pensacola" award and a finalist for the "Woman of the Year" recognition. Known for her initiative “Closings for Charity,” Jessica donates a portion of each sale to support local nonprofits, demonstrating her commitment to community service alongside her real estate profession.

In collaboration with Jessica is JP Birdwell, a rising talent in the local real estate scene. With an entrepreneurial spirit and a comprehensive understanding of the Pensacola market, JP excels in delivering a personalized experience to his clients. His contributions are notable, not only in real estate transactions but also through his proactive involvement in local neighborhood improvement efforts and by spearheading initiatives focused on helping residents restore their homes' exteriors through a dedicated non-profit organization.

As the firm gears up to serve this vibrant community, the opening of the Pensacola office reflects Scenic Sotheby's International Realty's unwavering commitment to quality service, combined with global recognition and local expertise. The company's recent success is highlighted by surpassing $1.4 billion in sales in 2024, establishing itself as a formidable player within the real estate industry both locally and internationally.

In summary, Scenic Sotheby's International Realty is poised for success in Pensacola. With strong local leadership and a firmly embedded philosophy in service excellence, they are ready to meet the needs of a diverse clientele in one of Florida's most historic coastal hubs.

For more information, visit scenicsir.com.