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LITTLEST PET SHOP's New Partnership with Like Nastya

The iconic toy brand LITTLEST PET SHOP, renowned for its creative collectibles designed to spark imagination through fun storytelling, has taken a significant step towards engaging today’s digital-savvy youth. The brand has recently announced a partnership with Like Nastya, a child content creator with an astounding 409 million subscribers on YouTube and billions of views each month. This collaboration is set to bring together the whimsical world of LITTLEST PET SHOP with the vibrant content of one of the world’s most beloved online personalities.

A Perfect Match for Today's Kids

Like Nastya is celebrated for her family-friendly videos that promote positivity, creativity, and storytelling. Her unique approach to content creation aligns closely with the values of LITTLEST PET SHOP, making her the ideal ambassador for the brand. This partnership is expected to enhance the experience of both young fans and long-time collectors by combining engaging video content with collectible toys.

Launching the Collaboration

Commencing this month, the collaboration will kick off with a series of engaging videos on Like Nastya's YouTube channel featuring a variety of LITTLEST PET SHOP toys. The content will highlight imaginative play while encouraging children to express their creativity and narrate their own stories. This series will pave the way for additional surprises and experiences throughout 2026, promising plenty of exciting interactions for fans and collectors alike.

What They Stand For

According to Maureen Dilger, Vice President of Global Brand Marketing at Basic Fun!, this collaboration aims to empower the next generation of creative thinkers while also appealing to the nostalgic sentiments of long-time collectors. She stated, “LITTLEST PET SHOP has always been about imagination and creativity — two things I love bringing to my videos,” echoing Like Nastya's enthusiasm about the partnership.

This collaboration marks a new chapter for LITTLEST PET SHOP, which has been captivating children for over 30 years. Since its launch, the brand has sold over 1 billion pets and has grown into a cherished part of childhood for many. With its recent relaunch in 2024 alongside Hasbro, the brand continues to innovate, introducing new pets that resonate with both new and returning audiences.

Expanding the Legacy

The legacy of LITTLEST PET SHOP is steeped in fostering imagination for generations. With this partnership, Hasbro's Senior Vice President of Global Licensing, Marianne James, underscores the importance of merging traditional values with modern marketing strategies, helping to connect both new fans and passionate collectors.

Like Nastya’s influence and extensive reach make this partnership a strategic move to celebrate the spirit of collecting while bringing to life the narrative that LITTLEST PET SHOP fosters through play.

The Bigger Picture

As the collaboration unfolds, fans can expect a rich tapestry of storytelling blending digital content with real-life adventures, all through the lens of creativity and self-expression. Like Nastya’s emphasis on positivity and storytelling will serve to amplify LITTLEST PET SHOP's message — that playtime is crucial for growth and imagination.

To stay updated on this exciting partnership, fans are encouraged to follow the LITTLEST PET SHOP through its official social media channels, including Instagram and TikTok.

For more information about the LITTLEST PET SHOP product line or to explore its legacy further, visit LittlestPetShop.com.

About the Brands

Basic Fun! is committed to creating joyous experiences through imaginative play, offering a diverse range of classic and innovative toy products available globally. Meanwhile, Hasbro, with a legacy spanning well over 164 years, aims to create playful community experiences through its cherished family of brands.

In partnering with Like Nastya, both LITTLEST PET SHOP and its marketing allies tap into a vast network of young audiences, ensuring that the joy of storytelling and collecting continues for generations to come.