HOCUS POCUS Launches New March Donuts
The beloved donut shop HOCUS POCUS, located in Nagatacho and Omotesando, Tokyo, has announced the release of its highly anticipated new donuts set for March 2026. This month’s theme focuses on the invigorating essence of fruits, bringing delight to your taste buds with an array of flavors that encapsulate the freshness of spring.
HOCUS POCUS is well-known for its unique and mouth-watering donut creations, and this release promises to elevate your spring experience. The new line features a delightful combination of almond, peach, blueberry, orange, lemon, and apple, each crafted to deliver a refreshing taste and a light tang that celebrates the arrival of spring.
Almond Peach (Steamed) - Nagatacho Exclusive
The Almond Peach donut is a sumptuous steamed treat, combining the fresh, elegant sweetness of almond with the rich aroma of peach. This donut is designed to create a gentle yet impactful taste, evoking the initial warmth and promise of spring.
Blueberry (Mochi Dough) - Available at Both Locations
Next up is the Blueberry donut, made with a fluffy mochi dough that pairs perfectly with the tartness of white wine-infused dried blueberries. The subtle hint of dill adds a sophisticated touch, making it a delightful adult palate pleaser.
Orange & Pink Pepper (Old-Fashioned) - Omotesando Exclusive
For those looking for a zesty experience, the Orange and Pink Pepper donut offers an enticing burst of fresh orange flavor balanced with a gentle spice from pink peppercorns. This treat combines sweetness with a citrusy zest, enhancing your springtime celebrations.
Apple Cinnamon S'more (Steamed) - Available at Both Locations
A personal favorite is the Apple Cinnamon S'more donut. Infused with cinnamon, this steamed donut is generously filled with dried apple and topped with white chocolate and marshmallows. When it's toasted, it results in a blissful symphony of flavors, perfectly encapsulating the sweet and tangy essence of the season.
Lemon Cookie and Cream (French Cruller) - Omotesando Exclusive
Last but not least, the Lemon Cookie and Cream donut is a light and airy French cruller filled with rich vanilla cream, homemade crunchy cookies, and zesty lemon jam. This donut embodies spring with its fresh lemon fragrance that is both invigorating and delightful.
Additionally, the Nagatacho location of HOCUS POCUS has recently gained popularity as a filming location for a trending series, attracting fans eager to experience this new “pilgrimage site.” Visitors can enjoy both the lingering story of the series and the fragrant essence of spring fruits, creating a space filled with novel encounters.
HOCUS POCUS continues to be a place where seasons and stories intertwine, and this spring, you are invited to indulge in the delightful flavors of their new season offerings.
Store Information
Address: 2-5-3 Hirakawacho, Chiyoda City, Tokyo
Opening Hours: 11:00 AM - 6:00 PM (Weekdays), 12:00 PM - 6:00 PM (Weekends & Holidays)
Address: 6-1-4 Jingu-mae, Shibuya City, Tokyo, Naito Omotesando Building, 4th Floor
Opening Hours: 11:00 AM - 5:00 PM
For more details, visit their
website.