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PROS and IBS Software Join Forces for Airline Retail Transformation

In a significant move that aims to redefine the landscape of airline retailing, PROS and IBS Software have announced a strategic partnership. This collaboration will help airlines modernize their retailing approaches, driving profitability through an innovative, best-in-class combined Offer and Order Management platform.

Streamlining Airline Operations

With the increasing demand for efficiency in airline operations, both companies bring together their expertise to offer airlines a seamless transition to modern retailing. By integrating PROS' Kairos Offer Management capabilities with IBS Software's iRetail Order Management system, this partnership presents a unique alternative to traditional single-vendor retailing suites. The pre-engineered integration is designed to reduce complexity and streamline the modernization process.

According to Sunil John, CEO of PROS, “Airlines want the freedom to modernize on their own terms while improving commercial performance.” This partnership empowers airlines to adopt modern solutions at a pace that suits their needs, without the burden of overhauling their entire technology infrastructure immediately.

Enhancing Commercial Agility

The integration will enable airlines to craft more tailored traveler offers, thereby enhancing their commercial agility. By combining cutting-edge Offer Management and Order Management functionalities, PROS and IBS Software are positioning airlines to innovate and improve revenue performance.

Somit Goyal, CEO of IBS Software, highlighted the dual approach of the partnership: “Airlines have been asked to choose between a single stack they cannot shape and a modular approach they have to assemble themselves. Our partnership with PROS is designed to change that equation.” This newfound flexibility is vital in an industry striving to keep pace with rapidly changing consumer preferences.

A Step Towards Modern Retailing

The partnership underscores a growing recognition that airlines should leverage existing technologies rather than completely replace them to achieve early benefits. By aligning these advanced capabilities, airlines can implement modern retailing solutions gradually, allowing them to leverage current investments while exploring new partnerships that align with their strategic goals.

As Sunil John stated, the collaboration creates an open and interoperable ecosystem, accelerating modern retailing. This ecosystem aims to help airlines capture greater value and enhance their overall operational lifecycle.

Companies at a Glance

About PROS
PROS stands as a transformation partner for modern airline retailing, focusing on enabling commercial independence and measurable outcomes for airlines. With a combination of AI-driven pricing science, intelligent automation, and over 40 years of expertise, PROS supports airlines in optimizing their offers to enhance customer experiences and boost revenue performance.

About IBS Software
IBS Software is recognized as a leading travel technology company. It delivers AI-native travel intelligence that streamlines processes in aviation, cargo, logistics, and hospitality. Its advanced capabilities power notable travel brands around the globe, contributing significantly to the operational efficiency of airlines and service providers.

Conclusion

In conclusion, the strategic partnership between PROS and IBS Software marks a pivotal step towards reshaping airline retailing. With an emphasis on flexibility, integration, and enhanced customer offers, this initiative promises to lead to modernized, profitable airline operations, setting a new standard in the industry. As airlines continue to navigate the challenges of the modern travel landscape, collaborations like this one are integral for sustaining growth and improving service quality.