CoCo Bubble Tea Announces Strategic Partnership in Belgium to Boost European Expansion
CoCo Bubble Tea, a renowned name in the bubble tea market, has announced a strategic partnership with Bubble Bar in Belgium. This collaboration is designed to propel CoCo's expansion efforts within the key Benelux region, which includes Belgium, the Netherlands, and Luxembourg. The partnership represents a pivotal move for CoCo as it seeks to deepen its localization strategy in Europe, merging innovative product designs with standardized operations and an understanding of the local market to deliver a tea experience that resonates with European consumers.
Founded in 2014 in Antwerp, Bubble Bar has established itself as a pioneer in the Belgian bubble tea scene. According to the Director of Bubble Bar, the partnership with CoCo is an exciting opportunity to extend their vision of bringing creativity and quality to Belgian consumers. "From the beginning, our focus has been on education regarding the creativity and quality behind bubble tea. Partnering with CoCo allows us to build on that vision while maintaining our local roots," he asserted.
The strategic alliance not only leverages CoCo’s well-established global operational framework and product development capabilities but also incorporates localized consumer insights, thereby promoting a more flexible, consumer-oriented expansion model that enhances market relevance.
CoCo Bubble Tea made its entry into the Benelux market three years ago and has since opened five stores in the Netherlands, with ambitions to expand to 17 stores across the country. In Belgium, the company currently operates three stores in key cities like Brussels, Antwerp, and Leuven, with plans to increase this number to 14 locations. Additionally, beyond the Benelux region, CoCo has recently launched outlets in Berlin and Düsseldorf, and is preparing to open a new location in Frankfurt in the first half of 2026, indicating steady progress in the German market.
Further expansions are set for the middle of the year in cities such as Budapest (Hungary), Bijlmer (Amsterdam), and Málaga (Spain). Additionally, the company has broadened its international reach this year with forays into markets like Armenia and Egypt. According to research by Markets, the European bubble tea market is projected to grow from $686 million in 2025 to approximately $1.22 billion by 2032, reflecting a compound annual growth rate (CAGR) of 8.6%. Persistence Market Research highlights Germany, France, the UK, and the Netherlands as the most dynamic markets, where Asian-style beverages are gaining popularity. Analysts suggest that Generation Z plays a crucial role in driving demand for visually appealing, customizable, and social media-friendly beverages, thus promoting bubble tea into mainstream culture.
Reflecting on the market dynamics, Warren Chen, the General Manager of CoCo Bubble Tea expressed confidence in their long-term vision for expanding across Europe. "By collaborating with established regional partners, we are building a network that thrives on cultural relevance and operational excellence," Chen stated.
CoCo’s expansion is supported by a robust global supply chain coupled with regional optimization efforts. Their centralized customs and distribution hub located in the Netherlands enhances cost efficiency, meets European food standards, and ensures smooth inventory turnover. Currently, CoCo’s logistics network effectively covers a significant portion of Europe, positioning the company well to support its ongoing expansion plans.
Furthermore, CoCo is committed to investing in local capacity building. They have set up a specialized training center in the Netherlands that aims to equip operational teams and baristas with best practices, ensuring consistent service quality across all locations.
CoCo's diverse product range continues to be a key strength, boasting an extensive selection of beverages, including bubble teas, milk teas, and fruit teas. Their extensive research and development teams blend global innovations with adjustments tailored to local tastes, creating a strong connection with consumers from various cultural backgrounds.
Entrepreneurs and operators interested in franchise opportunities can visit CoCo Tea Franchise. Founded in 1997, CoCo Bubble Tea has built a worldwide reputation, distinguished by its dedication to high-quality ingredients, consistent preparation standards, and relentless product innovation. For further details, please check out CoCo's website.
Founded in 2014 in Antwerp, Bubble Bar has established itself as a pioneer in the Belgian bubble tea scene. According to the Director of Bubble Bar, the partnership with CoCo is an exciting opportunity to extend their vision of bringing creativity and quality to Belgian consumers. "From the beginning, our focus has been on education regarding the creativity and quality behind bubble tea. Partnering with CoCo allows us to build on that vision while maintaining our local roots," he asserted.
The strategic alliance not only leverages CoCo’s well-established global operational framework and product development capabilities but also incorporates localized consumer insights, thereby promoting a more flexible, consumer-oriented expansion model that enhances market relevance.
CoCo’s Growth in Europe and Market Dynamics
CoCo Bubble Tea made its entry into the Benelux market three years ago and has since opened five stores in the Netherlands, with ambitions to expand to 17 stores across the country. In Belgium, the company currently operates three stores in key cities like Brussels, Antwerp, and Leuven, with plans to increase this number to 14 locations. Additionally, beyond the Benelux region, CoCo has recently launched outlets in Berlin and Düsseldorf, and is preparing to open a new location in Frankfurt in the first half of 2026, indicating steady progress in the German market.
Further expansions are set for the middle of the year in cities such as Budapest (Hungary), Bijlmer (Amsterdam), and Málaga (Spain). Additionally, the company has broadened its international reach this year with forays into markets like Armenia and Egypt. According to research by Markets, the European bubble tea market is projected to grow from $686 million in 2025 to approximately $1.22 billion by 2032, reflecting a compound annual growth rate (CAGR) of 8.6%. Persistence Market Research highlights Germany, France, the UK, and the Netherlands as the most dynamic markets, where Asian-style beverages are gaining popularity. Analysts suggest that Generation Z plays a crucial role in driving demand for visually appealing, customizable, and social media-friendly beverages, thus promoting bubble tea into mainstream culture.
Future Outlook and Strategic Operations
Reflecting on the market dynamics, Warren Chen, the General Manager of CoCo Bubble Tea expressed confidence in their long-term vision for expanding across Europe. "By collaborating with established regional partners, we are building a network that thrives on cultural relevance and operational excellence," Chen stated.
CoCo’s expansion is supported by a robust global supply chain coupled with regional optimization efforts. Their centralized customs and distribution hub located in the Netherlands enhances cost efficiency, meets European food standards, and ensures smooth inventory turnover. Currently, CoCo’s logistics network effectively covers a significant portion of Europe, positioning the company well to support its ongoing expansion plans.
Furthermore, CoCo is committed to investing in local capacity building. They have set up a specialized training center in the Netherlands that aims to equip operational teams and baristas with best practices, ensuring consistent service quality across all locations.
CoCo's diverse product range continues to be a key strength, boasting an extensive selection of beverages, including bubble teas, milk teas, and fruit teas. Their extensive research and development teams blend global innovations with adjustments tailored to local tastes, creating a strong connection with consumers from various cultural backgrounds.
Entrepreneurs and operators interested in franchise opportunities can visit CoCo Tea Franchise. Founded in 1997, CoCo Bubble Tea has built a worldwide reputation, distinguished by its dedication to high-quality ingredients, consistent preparation standards, and relentless product innovation. For further details, please check out CoCo's website.
Topics Consumer Products & Retail）
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