#Japan #Tokyo #Marketing Strategy #intent data #Business Negotiations

Unveiling the Secrets to High-Conversion Business Meetings Through Intent Data and Research Content

In today's competitive market, many businesses grapple with the challenge of turning leads into solid contracts. Despite generating potential leads, companies often find themselves asking, 'Why aren’t our negotiations converting into actual sales?' This dilemma is commonly rooted in a phenomenon known as the 'disconnection of results.' Several underlying issues contribute to this frustration:

1. Failure to Capture True Customer Intent: Many companies struggle to identify the right timing when customers are genuinely considering their products or services.

2. Insufficient Reliable Information: Businesses often lack the ability to present high-quality, trustworthy information that can act as a catalyst in client negotiations.

3. Personalized Processes: Moving leads to negotiations often relies too heavily on individual judgment, leading to inconsistent outcomes.

Free Seminar Overview

To address these issues effectively, we are hosting a free seminar titled "Unveiling the Secrets to High-Conversion Business Meetings Through Intent Data and Research Content." This seminar aims to introduce attendees to actionable insights on leveraging research content and customer intent data to break down these barriers.

Key Focus Areas:

• - Designing Research-Based Content: Learn how to craft compelling content that resonates with your target audience. Our experts will share design principles that ensure your research content effectively engages potential clients.

• - Utilizing Intent Data to Identify Conversion Opportunities: Gain insights into how to use intent data effectively. This information can help identify companies currently considering services similar to yours, allowing for timely and strategic outreach.

Who Should Attend?

This seminar is designed for:

• - Marketing Professionals: Those who successfully acquire leads but struggle with conversion rates.
• - Sales Teams: Individuals looking to bridge the gap between generating leads and successfully converting them.
• - Content Creators: Professionals facing challenges in creating engaging content focused on conversions.

Program Outline

• - Introduction: Welcome message, introduction of speakers, and agenda overview.
• - Chapter 1: Discussing why high-conversion negotiations have become difficult to produce.
• - Chapter 2: Exploring the nuances of creating impactful research content that engages customers effectively.
• - Chapter 3: Strategies for approaching companies that are actively considering your services by leveraging intent data.
• - Final Chapter: A panel discussion that will offer further insights and perspectives.
• - Networking Event: An opportunity for offline participants to connect and discuss insights learned during the seminar.

Networking Event Details

After the seminar, offline attendees are invited to a networking session. This is a prime opportunity for individuals to expand their connections within the BtoB marketing and sales industries. The session will encourage casual interaction among participants and feature light refreshments to create a relaxed environment. Your questions for the speakers are also welcome during this networking phase.

Speakers

• - Kazuma Matsuura (PRIZMA): Kazuma, the Marketing Strategy Manager at PRIZMA, has extensive experience in running advertising campaigns on major social media platforms like Meta, LINE, and TikTok. His expertise has seen him manage advertising budgets of around 100 million yen monthly, contributing robustly to PRIZMA's marketing efforts.
• - Umi Hanada (Sales Marker): Umi currently heads the Marketing Marker Division at Sales Marker after a successful career leading sales teams to exceptional performance. His experience in launching new businesses and developing marketing strategies positions him as a thought leader in the field.

Event Details

• - Theme: Why High-Conversion Negotiations Are Rare
• - Date: Thursday, October 2, 2025, 18:00 - 19:30
• - Duration: 60 minutes of discussion and 30 minutes of networking
• - Cost: Free
• - Format: Online Seminar & Offline Networking
• - Registration Deadline: Same day, October 2, 2025, by 12:00
• - Venue: Shibuya, Tokyo, Japan

Join us as we delve into effective strategies to boost your BtoB marketing and sales outcomes. Don't miss this opportunity to transform your approach to lead conversion and create engaging content that drives results.

To register, click here.