Huawei Launches Pura 80 Series
On July 10, HUAWEI proudly announced the global launch of its flagship smartphone, the HUAWEI Pura 80 series, marking a significant milestone in mobile imaging. Combining cutting-edge image technology with innovative features, this new series promises to redefine the boundaries of mobile photography.
Striking Design
The HUAWEI Pura 80 Ultra and the eye-catching Glazed Red Pura 80 Pro highlight a Dazzling Forward Symbol design that draws inspiration from timeless sunbeam patterns found in luxurious jewelry and exquisite timepieces. This radiant sunbeam motif stands out with its intricate depth and harmonious interplay of light and shadow. The lens of the Pura 80 Ultra is adorned by a stunning golden ring, creating a striking focal point that accentuates the super-brand emblem.
Redefining Photographic Excellence
At the heart of the series is the revolutionary 1-inch Ultra Lighting Camera embedded in the HUAWEI Pura 80 Pro. This sophisticated camera captures maximum light, allowing for breathtaking detail in low-light conditions. Additionally, the Ultra Chroma Camera accurately reproduces colors, bringing vibrant night landscapes to life with exceptional clarity. The Pura 80 Ultra also features a groundbreaking switchable dual telephoto camera that combines a super-large photogenic area with versatile focal lengths of 3.7x and 10x, enabling the creation of cinematic portraits and dramatic, razor-sharp close-ups.
HUAWEI's upgraded XMAGE branding introduces advanced photographic innovations to the Pura 80 series, utilizing the largest tele sensor in the industry. Coupled with sophisticated algorithms, it delivers crystal-clear images in high magnification and low-light scenarios. Whether capturing intricate architectural details or expansive city skylines, the HUAWEI Pura series excels at depicting vibrant nighttime atmospheres with nuanced shades and saturation. Additionally, the series is set to redefine stage photography and videography, capturing distant stage details and vivid colors with incredible clarity, supported by 4K video quality that brings live experiences to life.
AI-Powered Innovations
Adding to its photographic prowess, the Pura 80 Pro and Ultra introduce the AI Smart Controls button, which provides instant access to personalized features like camera settings, flashlight, or AI lens functionalities. With a simple tap, users can customize their experience to suit their preferences. The devices also feature fingerprint recognition for robust security, ensuring seamless and secure operation. With advanced AI Noise Cancellation capabilities, these smartphones ensure crystal-clear conversations by isolating the speaker's voice and eliminating background noise, thus enhancing communication in any environment.
Unmatched Performance and Durability
The Pura 80 Pro and Pura 80 Ultra are powered by a robust 5170 mAh battery, paired with 100W HUAWEI SuperCharge technology for lightning-fast charging, along with 80W Wireless HUAWEI SuperCharge for effortless cable-free power-ups. This dynamic combination of high capacity and quick charging ensures uninterrupted performance, keeping users connected and engaged throughout the day.
To enhance reliability, the Pura 80 Ultra is fortified with second-generation Crystal Armor Kunlun Glass, boasting 16-fold scratch resistance and 25-fold drop resistance compared to ordinary glass. This advanced shielding provides exceptional durability, effortlessly protecting the device from daily wear and tear while ensuring consistent, hassle-free performance.
Pricing and Availability
For more details, visit
HUAWEI's official page.
Overall, the HUAWEI Pura 80 series represents a pioneering leap forward in mobile imaging, showcasing innovations that cater to the needs of photography enthusiasts and casual users alike, setting a new standard in the smartphone market.