#Japan #Tokyo #New Products #Innovation Support #Cros Marketing

Introducing Innovation Support Services

Cros Marketing, a leader in marketing research, has launched an Innovation Support Service designed to systematically develop new businesses and products in blue ocean markets with minimal risk. This initiative aims to empower organizations encountering challenges in product development by providing expert guidance and proven methodologies.

Challenges in New Business Development

The realm of new business and product development is fraught with numerous hurdles:
1. Generating Ideas: Many companies struggle to come up with innovative ideas for new business ventures or products.
2. Shelf Life of Products: New products often fail quickly, necessitating constant development to keep up with market demands.
3. Crowded Market: New items can easily be overshadowed by competing products, making visibility a significant issue.
4. Uncertain Success: Without trying to sell, companies can't know if their products will be successful.
5. Lack of Knowledge: Organizations may not have the expertise or know-how needed to develop successful products consistently.

To tackle these obstacles, Cros Marketing's Innovation Support Service offers a structured approach to new business and product development, ensuring a high probability of success through expert assistance.

Key Features of the Service

Proven Development Methodologies

The service employs a robust development method supported by numerous successful case studies in blue ocean domains. This reliability forms the foundation of the service.

Innovative Research Strategies

Using a unique blend of life engineering perspectives, the Innovation Research methodologies are designed to capture latent consumer needs effectively. These innovative methods allow for a deeper understanding of market gaps that could be exploited.

Expert Guidance and Team Support

Participants benefit from the experience of seasoned instructors and specialized teams who share essential knowledge and facilitate hands-on skill development throughout the process.

Organizational Development Focus

The program emphasizes a systematic and reproducible development process. Attendees gain experiential insight that fosters innovation and nurtures organizational growth.

Comprehensive Program Structure

The Innovation Support Service is structured to include participants in every step of the process, from needs exploration to concept development and market estimation, featuring continuous support along the way.

Deliverables

Upon completion, participants will receive a variety of materials, including:

• - Meeting transcripts
• - Needs structure analysis diagram
• - Analysis of background factors hindering needs promotion
• - A general needs structure overview
• - Completed concept sheets (2 or more per participant)
• - Concept receptivity results
• - PDDS analysis outcomes
• - Market size estimation sheets (approximate)

Timeline

The typical timeline for the process spans from six months to one year, depending on specific circumstances and project dynamics.

Commitment to Client Growth

Cros Marketing aims to stay at the forefront of marketing solutions, continually integrating various approaches to assist clients as their marketing partners. The goal is to provide tailored marketing research and solutions based on client needs.

For more information, visit Cros Marketing Official Website.

About Cros Marketing

• - Company Name: Cros Marketing
• - Location: 24th Floor, Tokyo Opera City Tower, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
• - Established: April 1, 2003
• - CEO: Mikiharu Igarashi
• - Business: Marketing research and related consultation services.