Joanna Gaines and Magnolia Table Unveil Delicious Frozen Baked Goods in Target Stores

Joanna Gaines Expands Magnolia Table with Frozen Classics



In a delightful union of convenience and home-cooked flavors, Magnolia Table, the esteemed home and lifestyle brand established by Joanna Gaines, is thrilled to announce the launch of a new line of frozen baked goods. This innovative offering is exclusively available at Target stores across the nation and at the Magnolia Table restaurant takeaway located in Waco, Texas. The goal of this culinary expansion is to bring the essence of cherished homemade recipes to the freezer aisle, allowing families to easily create memorable moments around the dining table.

A Taste of Home


The newly introduced collection features six signature recipes that have long been favorites among guests at Magnolia Table. This lineup includes Joanna’s famous Buttermilk Biscuits, Classic Cinnamon Rolls, After School Banana Bread, Chocolate Chip Cookies, Silo Cookies, and Classic Sugar Cookies.

Crafted with quality, pantry-friendly ingredients such as eggs, butter, brown sugar, and vanilla, each frozen product aims to replicate the comforting and delicious taste of baking from scratch. According to Joanna Gaines, “I have long believed in the power of food. In its ability to slow us down, draw us close, and invite us into the feeling of home.” With this initiative, Magnolia Table aspires to enhance the experience of gathering loved ones together while enjoying the simple joys of good food.

The Vision Behind Magnolia Table


Magnolia Table’s frozen baked goods are not just about convenience; they embody the brand's vision to strengthen connections through food, family, and tradition. By merging the quality of homemade flavors with today’s fast-paced lifestyles, Magnolia Table seeks to create opportunities for families to slow down and savor the moments that truly matter.

Joanna further explains, “It’s about settling in for those everyday moments that end up mattering most and savoring the taste of home.” This emphasis on connection and togetherness resonates deeply with the Magnolia spirit, making the product launch more than just a new venture—it’s a heartfelt invitation to share and celebrate life’s most cherished occasions.

The richness of Magnolia’s culinary heritage spreads beyond frozen treats. It extends through various platforms, including the Magnolia Table restaurant, Magnolia Press Coffee Co., Silos Baking Co., and an impressive collection of cookbooks that boast over 400 recipes, alongside Joanna’s cooking shows. Food has always been a pivotal aspect of the Magnolia brand, serving as one of its most cherished expressions of a welcoming home.

Where to Find Magnolia Table Products


The new array of frozen baked goods is available in the freezer aisle at Target locations nationwide, as well as online at Target.com. For those near Waco, Texas, they can also grab these delightful creations directly from the Magnolia Table restaurant. Joanna Gaines and her team at Magnolia have worked tirelessly to ensure that every bite of these delectable desserts brings warmth and joy to family gatherings.

As Magnolia continues to inspire moments of connection through its products and experiences, the introduction of these frozen baked goods marks another step in their journey of providing comfort and delight to tables everywhere. Start gathering around your table with Magnolia Table’s new frozen offerings today, and discover the flavors that can turn ordinary moments into cherished memories.

For more on Magnolia Table and its array of delicious, home-inspired products, visit magnolia.com/magnolia-table or follow them on social media @MagnoliaTable for the latest updates and inspiration.

Topics Consumer Products & Retail)

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