Premium Guard Brings Fresh Identity Reflecting Innovation, Agility, and Reliability

Premium Guard Introduces a New Brand Identity

Premium Guard Inc. (PGI), a prominent manufacturer of automotive filtration products, has embarked on a significant rebranding journey aimed at rejuvenating its brand identity after 25 years. This comprehensive overhaul includes a newly designed logo, an updated color palette, and a cohesive visual style intended to unify all Premium Guard® offerings under a modern and bold aesthetic.

A New Era of Filtration Solutions

This rebranding effort is not merely cosmetic; it signifies PGI's evolution beyond traditional filtration. Now, the Premium Guard® brand embodies a broader product spectrum—one that includes automotive filters for various applications such as light-duty and heavy-duty vehicles, powersports, thermostats, radiator and oil caps, hose clamps, gloves, and other related products. This shift exemplifies PGI's dedication to innovation and quality, aligning with their commitment to excellence in the automotive aftermarket.

Anan Bishara, CEO and Founder of Premium Guard Inc., noted, “This rebrand goes beyond just a fresh look; it’s about bringing unity to the entire Premium Guard® family and showcasing the continuous progress of our company.” This perspective is pivotal as PGI aims to maintain the momentum of growth and innovation crucial in today's competitive market.

The rebrand places Premium Guard® at the forefront as the flagship within PGI’s diverse portfolio. By doing so, it highlights the company's engineering excellence and design expertise, as well as its proficiency in logistics and private label programs. This updated identity reflects PGI's ability to deliver a complete ecosystem characterized by performance, reliability, and design finesse.

Launch at AAPEX 2025

The reimagined branding will make its public debut at AAPEX 2025 in Las Vegas, specifically at Booth A4061. Attendees will have the opportunity to view and interact with the revamped product packaging and enhanced merchandising systems firsthand. This event marks a significant milestone in PGI’s long-term brand strategy, emphasizing its core values: innovation, agility, reliability, and quality—hallmarks that have established PGI as a leader in the automotive sector for nearly three decades.

As part of the rebranding announcement, Bishara stated, “Premium Guard® has symbolized trust and intelligent engineering. This rebrand reinforces that commitment, while also showcasing the extensive range of products that we offer—from advanced filtration solutions to essential automotive accessories.” This unified brand experience aims to create recognition and dependability for customers navigating the automotive landscape.

About Premium Guard Inc.

Established as a key player in the automotive filtration industry, Premium Guard Inc. specializes in developing first-rate filtration solutions available through various channels, including retail, traditional distribution, quick lube services, and e-commerce platforms throughout North America. Apart from the Premium Guard® branding, the company supports numerous successful private-label programs, offering comprehensive solutions in engineering, design, packaging, logistics, and data management.

With a focus on relentless innovation and a customer-centric approach, PGI strives to elevate standards for quality, value, and agility in the automotive aftermarket. As the landscape evolves, Premium Guard’s refreshed identity stands as a testament to its enduring dedication to both customer satisfaction and industry leadership.

In conclusion, Premium Guard Inc.'s fresh brand identity reflects its innovative spirit and commitment to delivering high-quality automotive products, ensuring that both the company and its customers can thrive in a rapidly changing marketplace.