#USA #New York #Stagwell Inc. #Gale #Business Agency

Celebrating GALE's Remarkable Achievements in 2025

This past week was monumental for GALE, as the agency proudly received two of the most coveted awards in the marketing industry: the 2025 Business Transformation Agency of the Year from Ad Age and 2025 U.S. Media Agency of the Year from Adweek. These accolades not only recognize GALE’s outstanding contributions to the field but also demonstrate its unique position as a leader in integrated marketing strategies aimed at driving transformative growth for their clients.

A Testament to Excellence

GALE's recognition as the Business Transformation Agency of the Year reinforces the agency's original mission to provide quantifiable business outcomes. Through strategic planning and the deployment of modern marketing solutions, GALE aims to forge deeper connections with consumers, leveraging campaigns that lead to meaningful progress. Specific campaign successes highlighted include GALE's collaboration with brands such as Hard Rock, HR Block, MilkPEP, and Buchanan's.

For example, their innovative "Come Together" campaign enabled Hard Rock to launch its first-ever loyalty program, Unity, in turn resulting in an impressive 20% increase in cross-business revenue. Furthermore, a tailored CRM program contributed to an astonishing $91 million revenue boost for a major quick-service restaurant (QSR) within one year, and another campaign succeeded in reversing a long-term decline in the sales of dairy milk.

Innovation Meets Strategy

Central to GALE's award-winning approach is a dynamic strategy focused on media innovation. This was acknowledged through the accolades received from Adweek, which highlighted GALE's advances in media strategy, planning, and execution. Among the key initiatives contributing to GALE's recognition include the launch of their proprietary platform, Alchemy.Ai, designed to enhance media efficiency, creativity, and operational effectiveness. In addition, the agency formalized social-first strategies to engage audiences more directly and authentically.

GALE's commitment to maintaining excellence across all service offerings—media and creative—has solidified its standing in the industry. Just two years prior, Adweek recognized the agency as the Breakthrough Media Agency of the Year, evidencing its sustained influence and innovation within the field.

Voices of Leadership

Commenting on these prestigious wins, GALE's Global CEO Andrew Noel stated, "Receiving the titles of both Business Transformation Agency of the Year and U.S. Media Agency of the Year reflects our capability to create real impact for brands. Our integrated model blends strategy, creativity, media, and technology, setting a new standard for modern agencies aimed at achieving genuine business results. We are grateful to our clients for their partnership and to our dedicated team for bringing this vision to fruition."

Sophia Zhang, GALE’s CEO of North America, elaborated, saying, "Incorporating media into our services more than six years ago was a critical move in redefining marketing boundaries. Constant evolution in technology and consumer behavior necessitates an agile approach, ensuring that our media capabilities bolster our position as a Business Agency."

Looking Forward: A Legacy of Awards

GALE continues to distinguish itself as one of the most awarded agencies across the marketing landscape, with honors extending beyond these latest achievements. Their accolades include Ad Age's Data Analytics Agency of the Year, Campaign US’ Advertising Agency of the Year, Adweek’s Fastest Growing Agency, and inclusion in Ad Age’s A-List. Additionally, GALE has garnered recognition for its client work through prestigious awards such as the Cannes Lions Awards, Effie Awards, and ANDY Awards.

About GALE

Founded in 2014, GALE operates under the premise that businesses deserve insightful brand narratives matched with strategic execution across multiple channels. The agency specializes in diverse aspects of marketing including business strategy, CRM, loyalty, brand storytelling, integrated performance, and experience design. GALE is committed to delivering powerful business results for its varied client base operating in sectors such as automotive, QSR, retail, gaming, and telecom. With offices around the world, GALE continues to lead the charge in transforming the marketing landscape for the better.

In summary, GALE's recent accolades are more than just well-deserved recognition; they reflect a commitment to innovation, client success, and a forward-thinking approach to the evolving marketing landscape.