A New Era in Skincare: INJESK Launches High-Quality Private Brand

The Birth of INJESK by Matsukiyo Cocokara & Company

Matsukiyo Cocokara & Company has unveiled an exciting new addition to its lineup: the INJESK skincare brand, championing the philosophy of empowering people's daily lives with innovative solutions. The brand aims to disrupt traditional beauty standards with its emphasis on high-quality ingredients and scientific formulations. Notably, INJESK's debut features a two-component serum infused with 1% NMN, derived from cutting-edge beauty dermatology science, which will be available starting September 11 at Matsumoto Kiyoshi Group and Cocokara Fine Group stores, as well as online.

Elevating Beauty Standards with INJESK

The launch of INJESK marks a significant vertical shift from image-focused products to those prioritizing concrete product value. As consumers become increasingly invested in their skincare routines, emphasis on ingredient quality and efficacy has taken precedence. INJESK places a strong focus on not just selecting quality ingredients, but also on the precise concentration and effective delivery methods that ensure optimal results on the skin.

With an aspiration to reshape contemporary J-beauty, INJESK shifts the paradigm from merely choosing products based on their ingredients to selecting based on the concentration and formulation of these ingredients. The brand's coined philosophy of “#HighQualityBeauty” signifies its commitment to quality over mere aesthetic appeal.

Origin of the Brand Name

The name “INJESK” is a unique blend of “INJECTION” and “SKIN,” symbolizing the brand’s focus on infusing expertly selected ingredients directly into the skin. INJESK is set to surprise consumers with its efficacy-driven skincare formulations that go beyond expectations.

The Concept Behind INJESK

1. Inspired by Beauty Maintenance
The modern beauty upkeep trends have inspired INJESK's choice of functional ingredients. The brand carefully selects ingredients that hold promising value and high demand, guaranteeing effective delivery through skincare products.

2. Commitment to Ingredient Concentration
INJESK places immense importance on the concentration of functional ingredients in each product. Rather than representing a mere visual embellishment, the focus on concentration is backed by the brand's ability to invest in high-quality raw materials due to its private brand structure.

3. Targeted Formulations for Enhanced Skin Benefits
Alongside ingredient precision, INJESK's formulations are crafted with meticulous consideration to ensure every product is designed to deliver results. The brand emphasizes user satisfaction through effective skincare routines.

Product Highlights

1. Dual-Phase Serum with NMN
The spotlight product features a 1% concentration of pure NMN, combined with niacinamide, designed to enhance the skin’s natural glow and support the rejuvenation cycle, promoting a plump, hydrated complexion.
- Product: INJESK NM 10000 Duo Drip Serum
- Price: ¥4,290 (tax included)
- Composition: Powder: 0.5g / Liquid: 18mL.

2. Brightening Serum with Glutathione
Another innovative offering includes a serum containing 1% glutathione and rapid-action vitamin C, designed to boost skin clarity and combat dryness-induced dullness.
- Product: INJESK GS 10000 Duo Drip Serum
- Price: ¥4,290 (tax included)
- Composition: Powder: 0.5g / Liquid: 18mL.

3. Ultra-Fine PDRN Enriched Cream Serum
This cream serum features a 3% concentration of ultra-fine PDRN, promising improved skin elasticity and hydration, making it ideal for areas needing extra attention, like the under-eye region.
- Product: INJESK PD 30000 Shot Serum
- Price: ¥3,190 (tax included)
- Quantity: 20g.

4. Moisturizing PHA Peel Care Serum
Aimed at providing deep hydration while exfoliating, this serum includes a 3% PHA concentration to effectively address dryness and rough texture while ensuring the skin remains nourished.
- Product: INJESK PH 30000 + LH Peel Care Serum
- Price: ¥3,190 (tax included)
- Quantity: 50g.

As INJESK enters exciting phases of product launches, the brand is set to redefine what skincare means, promoting a sense of empowerment through high-quality beauty solutions.

For inquiries, contact Matsukiyo Cocokara Customer Service: 0120-845-533, available from 9:00 AM to 10:00 PM daily.