#Japan #Nagano #Suzaka #SORGAM #Clean Junkie

Celebrate the Launch of SORGAM: A New Era of Clean Junk Food

On May 8th and 9th, 2026, the SORGAM launch party will be taking place at Ginza NAGANO, marking the arrival of a groundbreaking food brand that explores sustainability through the cultivation of sorghum in Suzak-city, Nagano. This initiative is led by Suzaka no Kurashi Co., a local firm dedicated to revitalizing the region, in collaboration with P.O.S.T studio, a creative studio from Tokyo focused on achieving a sustainable world through diverse culinary perspectives.

The SORGAM series champions the integration of healthy eating values such as organic and plant-based ingredients without compromising on taste and enjoyment. SORGAM seeks to cater to those who desire a healthy lifestyle while still allowing for indulgent eating experiences. The mission is to provide casual food options that make people feel a sense of guilt-free enjoyment—a balance between health consciousness and pleasure.

Event Highlights: Modern Mexican Meets SORGAM

This launch will feature a delightful fusion of Modern Mexican cuisine and sorghum, offering a multi-sensory experience. Some exciting highlights of the event include:

• - SORGAM Beer: A craft beer that embraces the distinct aroma and crispness of sorghum.
• - SORGAM Chips: Crunchy chips made from sorghum flour, carefully crafted to ensure a non-fried, crisp texture.
• - SORGAM Cookies: Rich shortbread cookies that satisfy those small cravings.
• - Special Food: Exclusive tacos crafted by renowned chef Hiroki Takahata, incorporating sorghum and local ingredients from Suzak.
• - Experience: An immersive space designed to evoke the texture of soil, complemented by a DJ playing modern Mexican tunes and displays of sorghum-dyed fabrics.

Event Details

• - Event Name: SORGAM Launch Party
• - Date & Time: May 8th, 2026 (1 PM - 6 PM: Press Conference at 1 PM / Stand at 4 PM) and May 9th, 2026 (1 PM - 6 PM: Stand)
• - Venue: Ginza NAGANO, 2F Event Space Ginza NAGANO
• - Organizers: P.O.S.T studio inc. & Suzaka no Kurashi

Product Lineup

SORGAM Chips

These chips are made using sorghum grains, crushed and mixed with sorghum bran flour, resulting in a robust crunch. Available in two flavors: simple salt and a mixed spice blend of garlic, oregano, and cumin. Notably, red sorghum bran flour contains 25 times more polyphenols than rice flour, providing a light texture and deep natural flavor that unfolds with each bite.

SORGAM Cookies

Prepared with red sorghum bran flour and rice flour, these cookies have a gentle crumble and sweet flavor derived from grains. Ideal as a snack for children or a quick energy boost at work. They are also gluten-free, making them a suitable choice for health-conscious consumers.

SORGAM Beer

With a subtly sweet and light finish, SORGAM Beer pairs excellently with staple foods like pizza, bread, meat dishes, and fried foods.

Collaborating Partners

• - PARADI: Located in Hyogo, PARADI serves food products made from locally grown vegetables and grains using no pesticides, emphasizing the potential of natural ingredients.
• - TONE: This coffee and bake shop in Komazawa, Tokyo, is known for using seasonal fruits and domestic ingredients to create simple yet delightful treats.
• - Hobo Brewing: A phantom brewery crafting beers from various locations, focusing on the freedoms of locality and nature in their brews.

Future Developments

After the May launch, sales will commence via their e-commerce website, and preparations are underway for an exhibition at the “Neighbors Food Market” in Shibuya starting in June, alongside plans for B2B sales to restaurants. The SORGAM series aspires to expand the sustainable food movement from Suzak to a national level.

Background of SORGAM Series

As society increasingly seeks healthier food choices, many are finding that organic and alternative foods often carry a serious and stringent image. SORGAM aims to change this perception by providing a transparent food source that’s not only healthy but also casual and enjoyable. It combines the environmentally sustainable grain sorghum with rice flour and malt to create snacks and beverages that fit seamlessly into everyday life.

What is Sorghum?

Regarded as one of the world’s primary grains, sorghum (also known as “takakibi” or “morokoshi” in Japan) is recognized for its high fiber, mineral content, and impressive polyphenol levels. Resistant to drought and low-maintenance in cultivation, sorghum presents a promising solution to challenges posed by climate change and land abandonment.

Furthermore, every part of the sorghum plant serves a purpose—from stalks and leaves used for biomass fuel and livestock feed to natural dye production, exemplifying a zero-waste cycle.

About Suzak-city, Nagano

Historically flourishing in the silk industry from the Meiji era to early Showa, Suzak-city is now home to thriving orchards. With a focus on cultivating sorghum as a sustainable crop amid the challenges of aging farmers and abandoned fields, this city symbolizes dedication to ecological and agricultural innovation.

In Conclusion: The SORGAM series signifies a fresh approach to healthy eating—melding fun with nutrition. With its roots in sorghum cultivation and local partnerships, it champions a new lifestyle movement that is enjoyable, approachable, and environmentally responsible.