#User Experience #Apirits #HCD Certification

Apirits Achieves Milestone in HCD Certification

In a significant achievement for Apirits, 103 employees successfully passed the HCD Foundation Certification, reflecting the company’s commitment to enhancing user-centric practices across all departments. As industries evolve, focusing on the 'quality of use' beyond mere functionality has become paramount. This initiative emphasizes the importance of a shared understanding and framework that facilitates effective communication among designers, engineers, consultants, marketers, and customers.

The recent interviews conducted by the Human-Centered Society Co-Creation Organization provide insights into the collective journey towards this certification. Apirits has dedicated itself to fostering a culture where user perspective and co-creation are not just concepts, but integral parts of the organizational language. The driving force behind this movement aims to align every team member's mindset towards a user-centric approach in digital transformation (DX).

The interviews highlight how the push for HCD education extends across the entire organization. Fujisaki Hikaru, a Project Manager and UX Planner, shares that understanding user experience is critical in addressing customer challenges. With a background in UX design and experience as a web consultant, he emphasizes the importance of consistent problem-solving strategies from the groundwork of development to actual implementation. His holistic approach ensures that each step taken is aligned with enhancing user satisfaction.

Similarly, Ueda Minoru, Chief Culture Officer (CCO) at Apirits, underlines the significance of cultural development within the organization. Having transitioned from a career in the financial sector to competitive sailing, Ueda brings a unique perspective on organizational growth. Since joining Apirits, he has driven cultural initiatives through platforms like the Apirits Spirits media and the WBC College, reinforcing the corporation's cultural identity in a rapidly advancing digital landscape.

The Importance of HCD in Today's Digital Era

The digital transformation era calls for significant shifts in how services are conceived and delivered. Apirits operates under the philosophy of