#USA #DXC Technology #Ashburn #Brand Transformation #Anthony Pappas

DXC Technology's Strategic Move: A New CMO to Lead Transformation

In an exciting development in the tech industry, DXC Technology, recognized as a leader among global technology service providers and listed in the Fortune 500, has recently announced the appointment of Anthony Pappas as the new Chief Marketing Officer (CMO). This strategic move is aimed at ushering in a crucial phase of brand transformation for the company, setting the stage for enhanced market presence and a renewed marketing strategy that integrates advanced technologies.

The Role of Anthony Pappas

Anthony Pappas, who has been pivotal in redefining DXC's brand identity over the past six months, will report directly to Raul Fernandez, the company’s President and CEO. With over 30 years of experience in global marketing, Anthony is tasked with leading DXC's global marketing organization. He aims to develop a data-driven model that focuses on generating demand while closely aligning with sales enablement initiatives.

Raul Fernandez commented on Anthony's impact, stating, "Anthony has significantly contributed to reshaping DXC's market presence. His ability to build high-performing teams that link brand storytelling with measurable business results makes him the right person to steer our marketing efforts. Under his guidance, DXC is well-positioned to expand its market reach and drive innovation in AI-driven enterprise solutions."

A Proven Track Record

Before taking on his new role, Anthony served as Vice President of Business Leadership at DXC. His previous experience includes extensive C-level roles and consultancy, having worked as a part-time Chief Marketing Officer and Chief Creative Officer. Notably, he was the President and Chief Creative Officer of Global Brand Marketing and Customer Experience at DMI, where he transformed the company into a leading profit center.

Earlier in his career, Anthony founded the Pappas Group, a full-service creative agency that he successfully built from the ground up and later sold to DMI. His client roster included prestigious brands such as AARP, Discovery Channel, Hilton, Toyota, Under Armour, and Volkswagen, showcasing his capability to navigate complex marketing landscapes and deliver results.

Vision for the Future

In his acceptance of the CMO position, Anthony expressed enthusiasm about leading DXC during this transformative period. He mentioned, "I am honored to take on the role of CMO at such a transformative time for DXC. We are redefining our brand, focusing on harnessing the power of AI to deliver significant business results for our clients. I look forward to enhancing DXC’s innovative narrative and helping leading global companies achieve more through their partnership with us."

About DXC Technology

DXC Technology (NYSE: DXC) stands as a premier provider of information technology services across the globe, renowned for its strong partnerships with some of the most innovative enterprises. The company's expertise spans engineering, consulting, and technology services, aiding customers in simplifying, optimizing, and modernizing their systems and processes. DXC focuses on integrating AI-driven intelligence into operations while prioritizing security and trust in every solution offered. Visit dxc.com for further information about their offerings and initiatives.

In summary, Anthony Pappas's appointment marks a significant step for DXC Technology as it positions itself strategically within the competitive tech landscape. His leadership is expected to catalyze the company's brand transformation while driving growth and innovation in services that adapt to evolving market demands.