#Japan #Tokyo #PUMA #JiyongKim #V-S1

PUMA x Jiyong Kim Collection: A Fusion of Footwear and Fashion

PUMA Japan Inc., headquartered in Shinagawa, Tokyo, has officially announced a groundbreaking collaboration with the acclaimed South Korean fashion brand, Jiyong Kim. This unique partnership marks the debut of the PUMA x Jiyong Kim collection, which will be launched on February 28, 2026, at 10 AM in South Korea, China, and Japan. To celebrate the launch, a pop-up event will take place at the flagship store of Jiyong Kim in Seoul, offering fans an exclusive look at this exciting new collection.

The Inspiration Behind Jiyong Kim

Jiyong Kim, renowned for its innovative design philosophy, employs a distinctive method known as Sun-Bleach, which utilizes natural light to create unique color fades on fabrics. This technique captures the essence of color irregularities and shifts that occur over time and through environmental influences. Each piece produced showcases a unique quality, displaying various expressions that resonate deeply with the brand's identity.

Reinterpreting the Iconic V-S1

The PUMA x Jiyong Kim collection features a creative reinterpretation of the original PUMA football boots, the V-S1. Drawing inspiration from surplus fabric stored at the atelier for years, the design process begins by examining the natural blemishes and fading caused by time—not as flaws but as traits that tell a story. Instead of concealing these marks, this collection embraces them, transforming unpredictability into a significant design element.

Integrating layered structures and proprietary materials, the design also intentionally reflects the randomness that arises during the manufacturing process. Each pair of boots possesses slight individual differences, gradually imprinting the wearer's personal history and evolving in appearance with time.

Unique Aesthetic Features

The canvas upper showcases exposed stitching and a raw finish, emphasizing both the texture and structural beauty of the footwear. The signature Sun-Bleach technique manifests in tonal variations and surface expressions, leading to a naturally uneven silhouette. The tongue features snap button closures designed for enhanced stability, maintaining the overall balance of the design, while the insole, crafted from Lycra, proudly displays both PUMA and Jiyong Kim branding in its design. The collection is offered in two classic colors: Ivory and Black.

Collection Availability

The PUMA x Jiyong Kim collection will be available at select retailers, with distribution details available on each store's website. It is essential to note that product availability may vary by location, and both the release date and selling stores are subject to change.

Product Overview

• - Product Name: V-S1 Day x Jiyong Kim
• - Retail Price: ¥26,400 (tax included)
• - Product Number: 406833
• - Color: 01

• - Product Name: V-S1 Night x Jiyong Kim
• - Retail Price: ¥26,400 (tax included)
• - Product Number: 408787
• - Color: 01

About PUMA

PUMA is one of the world’s leading sports brands, innovating in footwear, apparel, accessories design, development, and marketing. With a focus on creating products that define speed for athletes, PUMA has accelerated the evolution of sports and culture for over 77 years. The brand aims to expand the possibilities of sports and self-expression, encouraging athletes and individuals to embrace their individuality while striving for optimal performance. Across various categories, including football, running, training, basketball, golf, and motorsports, PUMA offers specialized performance products along with lifestyle collections inspired by each sport.

Moreover, through collaborations with prominent designers and brands, PUMA works to bridge the exciting world of sports with fashion and street culture. The PUMA Group comprises brands like PUMA, Cobra Golf, and stichd, with headquarters in Herzogenaurach, Germany. The company operates in over 120 countries, employing about 20,000 individuals worldwide. For more details, please visit PUMA’s official website.