#USA #New York #Love to Dream #Sleep Awareness #Family Sleep Fund

Love To Dream's 'Arms Up' Movement for Better Sleep

March is Sleep Awareness Month, and Love To Dream™, the renowned brand dedicated to enhancing sleep for babies and toddlers, has launched an inspiring initiative aimed at promoting better sleep for families across the U.S. The campaign, titled “Arms Up,” encourages parents to engage with their sleep challenges head-on, recognizing the importance of quality rest in maintaining both physical and mental well-being.

Understanding the Sleep Struggles of New Parents

A recent survey by Love To Dream revealed some startling statistics about new parents. Approximately 58% reported suffering a sleep loss of about 2 to 4 hours every night during the first six months after bringing their new baby home. This amounts to a staggering 364 to 728 hours of sleep deprivation, a reality that can lead to significant stress. Coupled with the ever-increasing costs of childcare and daily life, parents are experiencing a high level of financial strain that adds to this dilemma.

The consequences extend beyond fatigue. The cycle of sleep deprivation and stress can deeply impact a parent's well-being, potentially making it challenging to provide optimal care for their children. Martin Matthews, CEO of Love To Dream, emphasizes that sleep issues are not trivial; they can influence many aspects of life, including mental health and personal relationships.

The Arms Up Campaign

In response to these pressing issues, Love To Dream's “Arms Up” movement aims to foster a community where parents feel acknowledged and supported. The campaign encourages families to share visual representations of their participation by posting pictures or videos on TikTok and Instagram. Parents can showcase themselves with their arms raised, symbolizing their commitment to prioritizing sleep for themselves and their little ones while using the hashtag #ArmsUpForBetterSleep.

To sweeten the initiative, participants have a chance to win a $25,000 Family Sleep Fund, in addition to one of 31 specially curated Love To Dream Sleep Starter Packs, which include the award-winning Swaddle Up™ and the innovative Sleep Machine. These products are designed to help parents support safe and soothing sleep for their babies, effectively cultivating a more restful environment.

Partner Support

Love To Dream has enlisted the help of its partners, Room to Grow and First Candle, in amplifying the conversation about the necessity of proper sleep. Akilah B. King, CEO of Room to Grow, highlights the unique pressures families are under today, underscoring the need for collective support systems to ensure every parent receives the essential resources they need.

Meanwhile, Alison Jacobson, CEO of First Candle, points to the critical nature of educating households on safe sleep practices and providing resources that help them navigate the complex responsibilities of parenthood. This collaboration reinforces the message that the challenges of sleep affect not just parents, but the entire family unit.

Joining the Movement

Love To Dream is inviting all U.S. families to take part in this empowering campaign throughout March. The brand hopes that the “Arms Up” movement will not only spark a conversation around sleep but also inspire parents to seek help where needed. Matthews encapsulates this initiative beautifully: “No one should have to navigate sleep challenges alone.”

For those interested in participating or learning more about Love To Dream’s initiatives for Sleep Awareness Month, visit lovetodream.com/armsup.

With its commitment to facilitating safer sleep through innovative products, Love To Dream continues to support families and empower parents to tackle sleep challenges head-on, fostering a community that prioritizes collective well-being and parental support.