#Japan #Tokyo #Yohji Yamamoto #WILDSIDE #MASU

WILDSIDE x M A S U Collaboration Collection: A Synthesis of Artistry and Fashion

The fashion world is abuzz with excitement as the WILDSIDE YOHJI YAMAMOTO brand announces its second collaboration with M A S U, a project showcasing avant-garde designs that define contemporary streetwear. This unique collaboration offers three remarkable pieces that blend innovative design elements and quality materials, symbolizing the essence of both brands. The collection will be available starting November 26, at designated retailers as well as WILDSIDE's online platform from 12 noon on the same day.

The Collection Details

The standout pieces of this collection are:

1. BONE AND APPLE ZIP-UP HOODIE

The BONE AND APPLE ZIP-UP HOODIE is a tribute to the knitwear from the Yohji Yamamoto POUR HOMME 2011 A/W collection. Embracing a modern aesthetic, the hoodie features a laser-cut technique that transforms the original knit design into an innovative melton appliqué format. This elevated approach gives the iconic MASU hoodie a fresh, casual feel while retaining its characteristic style. Additionally, the apple appliqué is enhanced by the angel logo that represents MASU, creating a distinctive design perfect for contemporary aesthetics. With its substantial hood and double zipper, this piece strikes a balance between functionality and stylish design.

2. WOMAN PORTRAIT VARSITY JACKET

Inspired by a coat featured in the same 2011 A/W collection, the WOMAN PORTRAIT VARSITY JACKET commands attention with its bold graphic representation of a woman. The left chest showcases a clever fusion of the initials from both brands: the ‘M’ from M A S U is flipped, while WILDSIDE’s ‘W’ is artfully incorporated, making it a unique statement piece. This jacket is crafted by integrating printed and melton fabrics through needle punching, allowing for a distinctive three-dimensional quality that enhances its artistic appeal and heavyweight demeanor.

3. FLOWER PRINTED LEATHER CAKE BAG

The FLOWER PRINTED LEATHER CAKE BAG captures the beauty of previous collaborations, notably featuring the signature peony graphics rooted in Yohji Yamamoto’s style. This bag manifests a hand-painted aesthetic with its large peony print, which gives it an impactful and artistic edge. The incorporation of black nickel hardware adds a modern touch, seamlessly merging functionality with haute couture flair.

Product Lineup and Pricing

• - BONE AND APPLE ZIP-UP HOODIE: 67,100 yen (tax included) - Sizes: 48/50
• - WOMAN PORTRAIT VARSITY JACKET: 198,000 yen (tax included) - Size: Free
• - FLOWER PRINTED LEATHER CAKE BAG: 94,600 yen (tax included)

About M A S U

M A S U, spearheaded by designer Shinpei Goto, derives its name from the Japanese word for politeness, embodying a philosophy of respect and appreciation in fashion. The brand consistently reevaluates conventional expressions, reflecting an intention to maintain a courteous attitude towards design and craftsmanship. With an inspiration rooted in vintage wear that has captured Goto’s imagination since his youth, M A S U infuses thoughtful ideas and philosophical expressions that resonate through each collection, delivering garments that resonate with history and style.

Where to Purchase

The eagerly awaited WILDSIDE x M A S U collaboration will be launched on November 26. You can find these exclusive items at:

• - Official Online Platform
• - WILDSIDE YOHJI YAMAMOTO OSAKA (1-19-15 Higashi Shinsaibashi, Chuo-ku, Osaka, 06-7662-8038)
• - WILDSIDE YOHJI YAMAMOTO HARAJUKU (1-11-6 Jingumae, Shibuya-ku, Tokyo, Laforet Harajuku 1F, 03-6455-5515)
• - Yohji Yamamoto Hankyu MEN'S TOKYO (2-5-2 Yurakucho, Chiyoda-ku, Tokyo, 2F, 03-6252-5329)

For those looking to explore or stay updated on the latest from this collaboration, be sure to follow WILDSIDE YOHJI YAMAMOTO on Instagram (@wildsideyohjiyamamotojp) and on their official app and X platform (`@wildsideyohjiJp`). Don't miss the chance to own a piece of this thrilling collaboration that elegantly marries innovation with artistry.