Waterloo Turf Establishes its Presence in Denver with Family-Owned Franchise Launch

Expansion into Denver: A New Chapter for Waterloo Turf

Waterloo Turf, a rapidly growing artificial turf franchise, proudly marks its entry into the Denver market with the launch of its first family-owned franchise. This new Denver establishment, which builds on the brand’s existing footprint in Boulder and Fort Collins, is managed by the mother-son duo of Misti and Steven Black, who bring a unique perspective to the business. As long-time residents of the Denver area, they are well aware of the environmental challenges and performance requirements specific to their region.

Misti Black emphasizes the significance of this franchise for their family, stating, "Denver is home for our family. Our roots are here, and we want to stay involved in the community we care about most." With increasing water restrictions in the area, Misti believes that artificial turf represents a timely solution for homeowners and businesses looking for sustainable landscaping options.

Steven Black, who focuses on installation quality and daily operations, complements Misti’s background in gardening and outdoor design. Together, they aim to enhance craftsmanship and maintain effective communication with their clients, ensuring that each project meets high standards of performance and aesthetic appeal.

"We opted to join Waterloo Turf as a mother-and-son team because our skills work together in ways that directly benefit our customers," Steven explains. "Our close bond motivates us to create a business that reflects our family values: treating people well, clear communication, and standing behind our work. We’re committed to making this franchise our long-term endeavor."

The Denver franchise will cater to a range of counties including Adams, Arapahoe, Denver, Douglas, El Paso, Elbert, and Jefferson. As Tim Lovett, CEO of Waterloo Turf, points out, "Denver embodies the active, outdoor lifestyle that inspired Waterloo Turf in the first place. Our expansion allows us to assist homeowners and business owners in spending less time maintaining their lawns and more time enjoying their passions."

Misti and Steven exemplify the entrepreneurial spirit that Waterloo Turf seeks. Their community-driven approach aligns perfectly with the franchise’s mission to provide exceptional service with a personal touch. The business model offers an enticing prospect for new franchisees, especially those with a competitive edge, such as ex-NCAA athletes and military veterans, who are offered a 10% discount on their franchise fees.

Founded in 2021 and having commercialized its franchise offerings in December 2024, Waterloo Turf presents a compelling entry point into the burgeoning turf industry with low initial investments and ongoing corporate support. It provides a variety of services for residential and commercial projects, including luxury homes, community-owned areas, dog parks, schools, and more. The brand champions the motto of "Getting your Saturdays Back," which encourages families to focus on creating memorable moments in their outdoor spaces rather than on lawn management.

For anyone interested in learning more about this exciting new franchise in Denver or exploring the benefits of artificial turf, more information is available on the official Waterloo Turf website at https://waterlooturf.com/denver. This venture not only represents a step forward for Waterloof Turf but also a commitment to enhancing local landscapes and fostering lasting community connections.