Experience Fresh Blueberries from Imabari: A Tasting Event in Shibuya

Discover the Hidden Delicacies of Imabari City

Imabari City in Ehime Prefecture is set to showcase its exquisite seasonal delicacy: fresh blueberries. In collaboration with the local blueberry farm 'Mori no Tomodachi Nouen' and popular chef Aya, a unique tasting event will be hosted at Shibuya Sakura Stage on July 26th and 27th, 2025. Immerse yourself in the vibrant flavors of freshly harvested blueberries that you absolutely must try, and experience the delightful recipes created with these fruits!

Event Details

The event will take place at the Shibuya Sakura Stage, located on the 4th floor of the Shibuya side (404 kitchen). Attendees will have the opportunity to sample exquisite blueberry recipes, including a remarkable blueberry sorbet, created collaboratively by Chef Aya, who has over 400,000 followers on social media. Enjoy the unparalleled taste of Imabari's blueberries which are locally sourced straight from the farm!

Freshness Guaranteed

The timing of this event coincides with the peak blueberry harvest season. Mori no Tomodachi Nouen is committed to delivering blueberries at their peak sweetness. Unlike the common practice of harvesting blueberries before they are fully ripe, this farm ensures the fruits are allowed to ripen fully on the vine—a key factor in achieving optimal flavor.

Culinary Innovation with Chef Aya

Chef Aya's innovative recipes not only highlight the extraordinary quality of these blueberries but also reflect her passion for supporting her hometown, Imabari. Visiting the farm to understand the nuances of blueberry farming, Aya has designed a special recipe that showcases these berries to their fullest potential in a sorbet that promises a taste of the season.

Her presence at the Shibuya Sakura Stage during the event is an exceptional opportunity for attendees to gather insights about the delightfully crafted dishes and the inspiration behind them.

Limited Availability

This event is a unique chance to taste the unrivaled flavors of Imabari's blueberries. Fresh blueberries along with exquisite jams—both blueberry and mandarin—will be available for purchase. However, stock is limited, so attendees are encouraged to arrive early. Entry is free, and no prior reservation is required.

A Taste of Imabari Through Furusato Tax

Additionally, attendees can explore the opportunity to experience Imabari's renowned blueberries and jams through the town's furusato tax program. Offerings include fresh blueberries, frozen blueberries, and premium jams from Mori no Tomodachi Nouen which capture the essence of this wonderful fruit. Individuals interested in these products should act quickly, as the season is fleeting!

Visit Imabari

Imabari City is more than just blueberries. It boasts stunning attractions designed by renowned architect Kengo Kuma and offers experiences like cycling across the Shimanami Kaido. These aspects, combined with the delicious blueberries, create a compelling reason to visit Imabari and explore its rich culture.

We are excited to welcome you to Shibuya Sakura Stage on July 26th and 27th to experience the flavors of Imabari firsthand. Join us as we celebrate this unique fruit and the creative culinary expressions that accompany it!