#Japan #Tokyo #Perfume #FINCA #Eau de Toilette

Celebrating 30 Years of FINCA

As FINCA, the renowned perfume brand managed by Fortuna Inc. (CEO: Tomonori Maeda, headquartered in Shinjuku, Tokyo), approaches its 30th anniversary, it is set to unveil a complete redesign of its iconic Eau de Toilette bottle. This exciting new packaging will officially launch on July 18, 2025.

FINCA has become synonymous with personalized fragrance experiences, boasting over 60 original scents tailored to meet the desires of its customers. With the new redesign, the brand aims to elevate the sensory experience of fragrance even further, ensuring that each bottle serves not only as a container but also as an expressive part of the fragrance journey.

Emphasizing Experiences over Scent Alone

FINCA places immense importance on the experience of fragrance. Today, through its unique “PILEUP” style which encourages layering two or more scents, FINCA caters to customers’ desires to express their emotions and identities through their chosen fragrances. This approach has resonated with many, establishing a new enjoyment in scent selection.

In stores, staff engage with customers in conversations to suggest fragrances that align with their current mood and preferences, creating a welcoming space for exploration and connection. Many find it a “meeting place” for fragrances where they can quietly reflect on their personal scent identities.

A Bold New Look

The new packaging marks a significant transformation from the package that customers have known and loved for over a decade. While the previous design received much admiration, the team at FINCA has embraced the belief that the container itself is an integral part of the sensory experience. With the new design, customers will enhance their engagement right from the moment they pick up the bottle. The package aims to visually narrate the fragrance story, deepening the customer's connection to the FINCA universe.

Features of the New Bottle

• - Cylinder-Shaped Design: The new packaging features a cylindrical silhouette reminiscent of a liqueur bottle, providing a unified aesthetic throughout the lineup.
• - Illustrative Labels: Each label is adorned with illustrations capturing short stories behind each scent, enriching the visual engagement and enhancing customers' fragrance experiences.

New Fragrances Arriving with the Redesign

Along with the packaging makeover, FINCA is set to introduce two new fragrances: “Melty Peach”, a fresh and luscious scent, and “Lavender Bouquet”, a soothing aroma perfect for summer. The enticing new fragrances enhance the collection's charm and create a unique sensory experience.

“Melty Peach” combines the sweet juiciness of peach with floral notes and a hint of refreshing black tea, offering a balance of elegance and playfulness. On the other hand, “Lavender Bouquet” blends the calming aromas of lavender and geranium with sandalwood and musk, inviting a serene and comforting ambiance.

Product Information

• - Product Name: FINCA Eau de Toilette
• - Volume: 30mL
• - Available At: FINCA Shinjuku and online store
• - Price: 3,300 yen (tax included) for a 30mL bottle
• - Collection Size: 60 fragrance variations

Store Details

• - Address: 6-10-1 Shinjuku, Shinjuku-ku, Tokyo
• - Phone: 03-6709-8952
• - Hours: 11:00 AM - 7:00 PM
• - Website: FINCA Official Website

In addition to the PILEUP fragrance layering consultations, customers can also enjoy a hands-on experience creating their own perfumes. FINCA is dedicated to fulfilling individual desires through countless fragrance combinations.

Looking Ahead

As FINCA continues its journey, it strives to offer unforgettable moments that resonate in the hearts of its customers. The goal is not just to provide a “fragrance,” but to deliver experiences that touch the soul. FINCA wishes to be that gentle whisper in a person’s memory, enhancing their unique self-expression. The future holds exciting prospects for FINCA, and we eagerly await the evolution of this brand.