Kristina Harshany Elevated to Chief Marketing Officer at CenterSquare Investment Management

Kristina Harshany Elevated to Chief Marketing Officer at CenterSquare

CenterSquare Investment Management, a leading player in the real asset management sector, has announced the promotion of Kristina Harshany to the role of Chief Marketing Officer (CMO). With a proven track record in the financial services and commercial real estate fields, Ms. Harshany has been instrumental in shaping CenterSquare's marketing strategies since her arrival.

In her new position, Kristina will not only oversee the firm’s comprehensive marketing and branding efforts but will also lead the investor relations initiatives across CenterSquare’s real assets platform. This dual focus aims to enhance communication with current and prospective investors, potentially increasing transparency and engagement throughout the firm.

E. Todd Briddell, the CEO and CIO of CenterSquare, emphasized the importance of this promotion, stating that Kristina’s leadership in investor relations is crucial for aligning marketing strategies and strengthening stakeholder relationships. Her prior contributions have already laid a solid foundation for the firm's communication efforts, setting the stage for continued growth and market presence.

“We are committed to fostering stronger relationships with our investors,” added Briddell. “Kristina has spearheaded the initiative to build a cohesive experience for our clients and stakeholders, and her strategic vision has been essential in reinforcing our brand.”

Vision and Strategy

Throughout her career, Kristina Harshany has demonstrated a passion for elevating brands and driving growth. Under her leadership, CenterSquare has significantly improved its external branding efforts, increasing influence within the real estate market. Recent initiatives include launching refined visual brand elements and implementing a data-driven marketing approach designed to enhance awareness and engagement.

One of her notable achievements includes successfully branding the firm’s new headquarters, finalized in July 2024. With over 20 years of experience, Kristina brings a wealth of expertise to her role. Before joining CenterSquare, she served as Global Marketing Director at SEI Investments, overseeing their Asset Management business. Her impressive background also includes a senior vice president role at Citibank within the Financial Intermediaries Group.

An influential figure in her field, Kristina has been recognized by the Philadelphia Business Journal as one of the “40 Under 40” and has earned accolades such as “Philly's Top Bankers” by SmartCEO Magazine. Furthermore, her leadership extends to her previous position as president of the Board of Directors for Commercial Real Estate Women (CREW) Philadelphia, where she received recognition as an “Outstanding Member At Large.”

Commitment to Transparency

Upon her promotion, Ms. Harshany expressed excitement about her expanded role. “I am honored to contribute further to the growth and success of CenterSquare,” she stated. She emphasized the importance of enhancing investor relations to effectively communicate the value of the firm’s real assets platform, which will help in building robust stakeholder relationships. Furthermore, she aims to drive the continued amplification of the CenterSquare brand while ensuring its recognition and integrity within the marketplace.

About CenterSquare

Founded in 1987, CenterSquare Investment Management is an independent, employee-owned firm focused on managing real estate investments across various platforms, including listed real estate, private equity, and private debt. With assets totaling $14 billion as of December 2024, CenterSquare prides itself on its commitment to aligning its interests with those of its clients and stakeholders. The firm is headquartered in suburban Philadelphia, with additional offices across major global cities, including New York, Los Angeles, London, and Singapore.

In conclusion, Kristina Harshany’s promotion to Chief Marketing Officer stands as a significant step for CenterSquare in its quest to enhance brand presence and investor relations. Her leadership promises to drive the firm’s success as it navigates the complexities of the investment landscape.