#Culture #Japan #Nagoya #Packaging #Sankei

Sankei's Corporate Brand Refresh: A New Era

In September 2025, Sankei Co., Ltd., a leading manufacturer of packaging materials based in Nagoya, Japan, announced a significant overhaul of its corporate brand. Founded in 1958, the company has a deep-rooted history in the art of wrapping, encapsulated in its new motto, "To wrap is to love."

The Essence of Wrapping

Sankei’s updated tagline, "To wrap is to love," reflects the cultural significance of wrapping in Japan. This cherished practice goes beyond mere functionality; it embodies the emotions and heart embedded in the art of giving and receiving. In Japanese culture, the act of wrapping—be it through decorative patterns, family crests, or intricate tying techniques—has evolved into a means of conveying affection and care.

Since its inception, Sankei has not only been a producer of traditional furoshiki but has adapted to modern needs by incorporating non-woven fabrics into a variety of applications, ranging from food packaging to hygiene materials and protective wraps. The brand refresh looks ahead while honoring this extensive legacy, positioning Sankei as a company committed to nurturing kindness through its products.

The New Logo and Visual Identity

The redesigned logo embodies the core values of Sankei, represented by three elements: kindness, strength, and beauty. The logo features:

• - Translucent Elements: Symbolizing the attention paid to even the unseen aspects of our products.
• - Rounded Forms: Reflecting the gentle approach of wrapping.
• - Folding Motifs: Suggesting the moment wrapping begins.
• - Corporate Color - Sankei Blue: Signifying honesty and transparency akin to the sky and water.

Brand Message and Tagline

The brand's message succinctly captures its philosophy: "When you receive something that is wrapped with care, it brings happiness." This notion highlights the importance of cherishing both the items and the feelings they convey. Despite being a global custom, the intricate practice of wrapping has uniquely flourished within Japan’s culture, marking gifts and greetings as expressions of affection, embellished with elegant designs.

With a continual pursuit of excellence, Sankei aims to enrich the act of wrapping, enhancing products with innovative functionalities. This journey includes utilizing non-woven fabrics effectively, developing soft materials for delicate items, and producing sanitary goods and children's restaurant aprons to ensure protection and privacy.

Dedication to Sustainability

Sankei is committed to environmental stewardship by incorporating eco-friendly materials such as PLA, biomass PE, and recycled PP. These efforts contribute to their overarching goal of fostering a sustainable society. Furthermore, they will enhance their global footprint with a new production facility in Vietnam scheduled to commence operations in fall 2025, underscoring their ambition to create and maintain a stable supply of