#Japan #Shibuya #Marugame Seimen #Aya Ueto #Umashio Dashi

Summer Refreshment at Marugame Seimen

As the summer heat intensifies, Marugame Seimen is back with an exciting seasonal dish that promises to keep you cool: the 'Cool Umashio Udon.' This dish features udon noodles made from 100% Hokkaido wheat, expertly crafted and served cold. The star this year is the enhanced 'Umashio Dashi,' distinguished by its rich flavor profile derived from kelp and scallops.

Actress Aya Ueto, adorned in a traditional yukata, has been chosen to represent the product in a new TV commercial titled 'It's Cold Again this Year: Cool Umashio Udon,' set to begin airing nationwide from July 21, 2026. Ueto’s cheerful demeanor while sampling the udon is sure to resonate with viewers.

The Refreshing Taste of Summer

In this summer commercial, viewers will witness a serene noodle shop bustling with green plants, creating a cool atmosphere that perfectly complements Ueto’s enjoyment of the 'Cool Umashio Udon.' The udon is showcased being expertly prepared by a noodle artisan who ensures the noodles are refreshingly cold, and the new Umashio Dashi is poured over for that perfect finishing touch.

Ueto’s response upon tasting this year’s iteration of the dish was delightful, exclaiming, 'Such deep flavors!' This excitement reflects the improvements made to the Umashio Dashi based on last year’s success. This year, the dish includes three delightful varieties: the classic 'Cool Umashio Udon,' the 'Cool Nebatoro Umashio Udon' with okra, and the hearty 'Cool Piled Seafood Umashio Udon.'

The Celebrity's Delight

The commercial features Ueto savoring the coolness of the udon, and her reactions are candid and joyful. As she indulges in the udon, she illustrates the dish's perfect balance of refreshing texture and savory flavors. The Umashio Dashi has been remarkably refined this year, making it even more appealing for those sweltering summer days.

Ueto describes the experience of eating the 'Cool Umashio Udon' as a refreshing escape, perfect for the hot summer days when appetites can fade. She emphasizes the fact that this dish is designed to be enjoyed after a long day in the heat, serving as a satisfying yet light meal.

New Additions to the Menu

Alongside Ueto, this year's promotion also highlights the 'Cool Nebatoro Umashio Udon' and the 'Cool Piled Seafood Umashio Udon.' These new options promise a delightful twist with their unique textures and flavors, catering to diverse palates looking for an enjoyable summer meal. Ueto shared her enjoyment of the flavors brought by each variant, noting how they complement the Umashio Dashi in various ways, enhancing the culinary experience.

Behind-the-Scenes Insights

The commercial shoot itself was filled with joyful moments, with Ueto donning a fresh and vibrant yukata. Behind the scenes, she showcased various expressions, from delight to contemplation, as she tasted the udon ahead of filming. The video includes touching moments where Ueto discusses her favorite ways to beat the summer heat, whether through refreshing meals or indulging in quality time with friends and family.

A Message from Aya Ueto

Finally, Ueto shared a heartfelt message to all their fans: 'The Cool Umashio Udon has come back even tastier this year! With its pleasant texture and deep umami flavor, it's perfect for hot days. I invite everyone to enjoy these delightful dishes this summer!'

Marugame Seimen continues to push culinary boundaries while offering authentic flavors that echo the traditional essence of Japanese cuisine. With its mouth-watering offerings and creative collaborations, the brand remains a beloved dining destination during the hottest months.

Visit their official website for more details on their summer menu and to keep up with seasonal updates from Marugame Seimen.