Coca-Cola Bottlers Japan Launches Fun Collaboration Vending Machines with Sanrio Characters

Coca-Cola Bottlers Japan Teams Up with Sanrio Characters

Coca-Cola Bottlers Japan, headquartered in Minato, Tokyo, has taken a playful leap by launching a limited-time collaboration vending machine. This initiative highlights the partnership between their tea brand, Kōcha Kaden, and beloved Sanrio characters. The uniquely wrapped vending machines will be installed across four exciting locations associated with Sanrio, delighting fans until February 2027.

The vending machines are adorned with eye-catching designs featuring popular Sanrio characters such as Kurumi, and Hapidans, creatively merged with the Kōcha Kaden branding. Not only do these machines offer Kōcha Kaden and other Coca-Cola products for purchase, but they also serve as delightful photo spots for fans and visitors, making the experience even more memorable.

Locations of the Vending Machines

These collaborations have been strategically placed in vibrant locations:
1. Sanrio Puroland (Tokyo), located within the Juice Factory on the first floor. Note that access to the vending machine is contingent upon the opening hours of Sanrio Puroland, and guests are required to pay the entrance fee.

2. Sanrio Character Park Harmonyland (Oita), situated in the White Birds Square. Similar to Puroland, usage of this vending machine is subject to Harmonyland's operating hours and entrance fees.

3. Oita Hello Kitty Airport (Kunisaki, Oita), located north of the domestic flight restricted area. Access is available post-security check within the departure area.

4. Taito Station Tama Center (Tokyo), inside the Gacha corner on the second floor. This machine follows the operational hours of the Taito Station.

This launch marks the first collaboration of Kōcha Kaden with Sanrio characters, which has seen the creation of limited-edition collaboration bottles and exciting campaigns offering original items up for grabs. These initiatives not only highlight their fun partnership but also immerse fans in the whimsical world of Sanrio and Kōcha Kaden.

Coca-Cola Bottlers Japan views their vending machines as vital assets—each one acting as an unmanned retail store, creating customer touchpoints 24/7. With this collaboration, they aim not only to create new value but also to enhance interaction with their customers, expanding their reach and reinforcing the playful connection between brands and fans.

If you're visiting any of the installation sites, make sure to stop by and capture the experience of this delightful collaboration happening in real life!

© 2026 SANRIO CO., LTD. APPROVAL No.P1806261

Please note that all information included in this news article is accurate as of the release date. There may be updates that differ from this information, so please verify accordingly.