Willie's Remedy+ Secures $15 Million to Expand THC Drink Offerings Nationwide

Willie's Remedy+ Secures $15 Million for National Expansion

Willie's Remedy+, the innovative brand inspired by the legendary musician Willie Nelson, has recently announced a significant financial milestone. The company has successfully raised $15 million in a Series A funding round, primarily led by Left Lane Capital, along with participation from Second Sight Ventures. This funding will enable Willie's Remedy+ to expand its retail presence across the nation and enhance its product innovation.

Launched less than a year ago, Willie's Remedy+ has swiftly established itself as a frontrunner in the burgeoning market of THC-infused beverages. Remarkably, the brand has sold over 400,000 bottles, claiming the top spot as the best-selling THC beverage available online.

Greg Serrao, Co-Founder and CEO of JuneShine Brands, which is responsible for sales and marketing for Willie's Remedy+, expressed a sense of excitement regarding this funding milestone. He emphasized that it would allow the brand to capitalize on its early success and bring its beverages to retail shelves nationwide. Serrao articulated, “We have proven demand online, and now we're ready to replicate that success at retail.”

Crafted with a vision to offer a contemporary alternative to alcoholic drinks, Willie's Remedy+ aims to provide a product that promotes clarity, balance, and social connection without the aftermath of hangovers. The beverages are made using USA-grown, hemp-derived THC, which is thoughtfully combined with other beneficial compounds like CBD, CBG, and L-theanine. This unique blend is designed to deliver a short-lasting, fast-acting experience that enhances enjoyment without overwhelming the user.

The effects of the drinks typically kick in within 15 to 30 minutes and gradually taper off within one to one-and-a-half hours. This controlled experience makes Willie's Remedy+ appealing not only to seasoned cannabis consumers but also to those who are curious or new to the experience. Serrao explained the brand's essence succinctly: “Willie's Remedy+ isn't about getting knocked out — it's about finding your own balance, one sip at a time.”

Willie Nelson himself has been an influential figure in advocating for the responsible use of cannabis. He stated, “The biggest killer on the planet is stress, and I still think the best medicine is — and always has been — cannabis.” Nelson further elaborated on his journey of giving up alcohol and tobacco in favor of cannabis, describing it as a remedy that should be embraced rather than restricted. He has been vocal about the need for fair hemp regulations, asserting that educational and responsible policies are crucial for progress.

In preparation for a broader retail rollout, Willie's Remedy+ has already conducted a successful limited retail test with Total Wine, where their products quickly gained popularity. The brand is poised to launch its offerings nationwide by early 2026, leveraging an established distribution network facilitated by JuneShine Brands. This expansion will include a diverse portfolio of products, such as 750ml THC-infused spirits, 12oz THC-infused seltzers in flavors like Strawberry Watermelon, Black Cherry Lime, and Passion Fruit Orange Guava, along with 2oz THC-infused shots that echo the flagship spirit flavors.

Serrao expressed confidence that their robust online brand awareness would effectively translate to retail success. “With fresh capital and increasing demand, we plan to team up with numerous retail partners such as Total Wine, Lowe's, and Binny's, among others, to facilitate this growth,” he noted.

Moreover, giving back to the community is part of Willie's Remedy+’s ethos. The brand has initiated a $40,000 donation to Willie Nelson's Farm Aid Foundation, demonstrating its commitment to supporting small American farmers and ensuring continued contributions in the future.

Conclusion

Willie's Remedy+ stands at the forefront of a movement toward healthier, more conscious drinking options, driven by authenticity and sustainability. With significant backing and a clear vision for the future, the brand looks well-positioned to make its mark on the national stage while championing the benefits of cannabis responsibly. To learn more about Willie's Remedy+, visit drinkwillies.com and follow @drinkwillies on social media for updates on their innovative products.