#Japan #Tokyo #Business Growth #EMOLVA #SNS Marketing

Understanding SNS Marketing Through a Business Lens

In recent years, the acceleration of digital transformation has increased the significance of social networking services (SNS) in corporate marketing activities. For business leaders, SNS is not just a tool for attracting customers; it has become a crucial part of corporate strategy for branding, recruitment, and building long-term customer relationships.

However, the rapidly changing algorithms and trends pose challenges, leading many to wonder, "What should we communicate to achieve results?" or "How can we find the best approach for our company?" It is increasingly essential for leaders to understand SNS characteristics accurately and strategically utilize these platforms to foster company growth.

To address these concerns, the recent seminar led by Seiji Sakakibara, President of EMOLVA, focused on SNS marketing from a managerial perspective. Participants were introduced to practical applications that directly contribute to sales expansion, recruitment enhancement, and increased corporate value, all supported by case studies.

Seminar Breakdown

Session 1: SNS Marketing Strategies by Seiji Sakakibara

Evolution of Information Dissemination:
The focal point of information has shifted from traditional media to SNS, reflecting a new approach demanded by the times. The seminar detailed how digital transformation alters communication channels and highlighted the vital role of SNS in this evolution.

Latest Trends and Influences:
Attendees learned about current trends across various SNS platforms and their implications for business success, bolstered by relevant success stories.

Choosing the Right Platform:
The importance of selecting the most suitable SNS platforms like Instagram, X (formerly Twitter), TikTok, and YouTube based on specific company needs and objectives was emphasized.

Success Stories:
The discussion included concrete examples of how to leverage SNS to maximize sales, enhance recruitment, and boost brand value based on defined objectives.

Developing Result-Oriented Strategies:
Strategies were shared on content design and message dissemination that prioritize goal achievement over mere follower count.

Platform-Specific Tactics:
Each significant platform was discussed, providing insights on enhancing reach and engagement:
- TikTok: Techniques for creating explosive reach through short videos.
- Instagram: Utilizing visual storytelling to foster fan engagement.
- YouTube: Building trust and developing brands through long-form content.
- X (formerly Twitter): Strategies for generating real-time discussions and interest.

Cross-Platform Strategies:
Participants learned how interconnected platform strategies can amplify outcomes, enhancing the overall effectiveness of their marketing initiatives.

Brand Communication in the Digital Era:
The importance of two-way communication in enhancing brand value was discussed, moving away from one-way messaging.

Session 2: Strategies for Global Competitiveness by Momo Shindo

Momo Shindo, recognized for her work on popular YouTube show "Reiwa no Tora" and as a bilingual MC, emphasized the necessity for Japanese businesses to expand their presence globally.

About the Host Organization

The corporate association, consisting of around 700,000 member companies, supports business management and social contribution initiatives, fostering a culture of tax awareness among young entrepreneurs.

Speaker Profiles

Seiji Sakakibara

• - Background: Hailing from Hamamatsu, Shizuoka, he studied mechanical engineering at Tokyo University of Science, where he leveraged the web for research in the field of material science. He transitioned to CyberAgent as a fresh graduate before establishing EMOLVA, where he now serves as President.
• - Achievements: He has built a substantial following of over 500,000 on SNS and has successfully integrated SNS marketing services for over 500 diverse companies, from startups to governmental bodies.

Momo Shindo

• - Background: Known for her significant contributions as an MC and model, she has participated in prestigious speech competitions both nationally and internationally and is experiencing a rise in fame with newfound global engagement.

For further information on the event and expert profiles, please visit EMOLVA's website.