#Paris #France #Menswear #Vestiaire Collective #Fashion resale

Vestiaire Collective Takes a Bold Step into Men's Fashion

Vestiaire Collective, the world's leading platform for pre-owned luxury fashion, has officially launched its men's category on September 25, 2025. This significant development is accompanied by the publication of their first-ever report focused on the circular men’s fashion market. This launch not only expands the company’s offerings but also aligns with their strategic initiative to drive sustainability and promote circular fashion practices within the industry.

Unveiling the Circular Fashion Report

In a pioneering move, Vestiaire Collective released an exclusive report that delves into the evolving dynamics of luxury menswear resale. The report provides valuable insights into how men are engaging with second-hand fashion, highlighting key brands and cult pieces that are garnering attention in this space. Importantly, it illustrates a growing trend where 70% of men are now considering the resale potential when making luxury purchases, indicating a shift in consumer mentality toward sustainability and value.

Rapid Growth and Changing Mindsets

The menswear segment of Vestiaire Collective has witnessed an impressive 88% growth over the past three years. Maximilian Bittner, CEO of Vestiaire Collective, reflects on this trend, stating that “men’s fashion has quickly become one of our fastest-growing segments, underscoring a fundamental shift in consumer behavior.” With this launch, the platform aims to capture a significant market opportunity while reinforcing its multi-category strategy.

Engaging a New Audience

With the introduction of the dedicated menswear category, Vestiaire is positioning itself as the go-to destination for luxury second-hand fashion. This new frontier opens doors to an increasingly youthful demographic, as 59% of the platform’s customers belong to the millennial or Gen Z age groups. Insights from the report reveal that the top motivations for engaging in the resale market include value (74%), exclusivity of unusual and limited-edition items, and a commitment to sustainability, with 39% emphasizing environmental benefits.

Most Sought-After Items

Among the most viewed items in this new category are classic luxury bags from Louis Vuitton and iconic timepieces from Rolex. The report detailed emerging brands seeing remarkable growth, such as Ami, showing a 300% increase, Zegna at 260%, and Jean Paul Gaultier at 200%. The best-selling categories currently feature jackets, sneakers, and knitwear, showcasing a diverse interest among male shoppers.

Conclusion

The launch of Vestiaire Collective’s menswear category represents a pivotal moment in the intersection of luxury fashion and sustainability. By embracing the principles of the circular economy, this move not only enhances the platform's offerings but also sets a benchmark for how male consumers approach fashion resale. The insights shared in the report mark the beginning of a new chapter in second-hand shopping, as Vestiaire Collective continues to champion sustainable fashion, placing the dialogue around men’s fashion front and center.

To explore the full report and discover more about the menswear category, visit Vestiaire Collective’s website.