#United States #Salt Lake City #Cosmic Crisp #Dunford Pastry #dessert pastry

Cosmic Crisp® and Dunford® Pastry Join Forces for a Sweet New Treat

In an exciting collaboration, Cosmic Crisp® has announced a partnership with Dunford® Pastry to introduce a delightful new dessert pastry that promises to elevate everyday moments. This innovative pastry, which will carry the distinct flavor of the renowned Cosmic Crisp® apple, is now set to enhance retail offerings across select markets, beginning with Salt Lake City, Utah.

A Sweet Launch

The launch of this pastry coincided with a vibrant Valentine's Day promotion aptly named “Sweets for My Sweetheart.” The event, which featured a giveaway across social media platforms for both brands, garnered significant attention, reaching over 350,000 impressions during its run. It not only enhanced awareness for the new product but also successfully increased the social media followings of both Cosmic Crisp® and Dunford® Pastry.

Kathryn Grandy, Chief Marketing Officer for Proprietary Variety Management, the entity behind the Cosmic Crisp® brand, shared insights on the product's potential: “The signature sweet and tart flavor of the Cosmic Crisp® apple pairs perfectly with Dunford® Pastry's delicate, flaky crust. It's the perfect indulgence for everyday moments and showcases how versatile Cosmic Crisp® apples can be in various retail products.”

Product Availability

The Cosmic Crisp® apple-filled pastries are available in convenient six-packs at select retailers. This collaboration marks a significant milestone as it is the very first retail brand to launch a dessert featuring the Cosmic Crisp® apple, making it a noteworthy addition to the extensive range of delicious pastries offered by Dunford®.

About Cosmic Crisp®

The Cosmic Crisp® apple itself is a product of over 20 years of meticulous breeding at Washington State University's tree fruit program. Known for its perfectly balanced taste, coupled with a remarkable texture and juiciness, it stands out due to its vibrant looks and versatile uses. Whether snacking, baking, or making cocktails, this apple is a favorite among consumers, evidenced by its status as the #6 best-selling apple in the market.

This collaboration with Dunford® Pastry reflects Cosmic Crisp®'s ongoing efforts to diversify its product applications and enhance its brand presence. As the partnership unfolds, both brands are keen on expanding the delicious horizons for apple-inspired treats in the marketplace.

In conclusion, the introduction of this new dessert pastry is not just about a tasty treat; it represents a fusion of culinary creativity and marketing synergy that aims to bring joy to consumers, one pastry at a time.