Personify Launches A2Z Event Sales Engine to Revolutionize Revenue Generation for Event Organizers

Transforming Event Revenue Generation with A2Z Event Sales Engine



In an age where digital solutions are reshaping industries, Personify has unveiled a cutting-edge tool poised to revolutionize the event management landscape—the A2Z Event Sales Engine. This innovative platform is specifically crafted for event organizers, simplifying the sales process and maximizing revenue potential while enhancing the experience for both exhibitors and sponsors.

A Seamless Solution for Event Professionals



The newly launched A2Z Event Sales Engine represents an all-in-one solution, consolidating booth sales, sponsorship opportunities, and additional revenue streams into a single, user-friendly workflow. Designed with the customer experience in mind, this platform allows event professionals to gain complete control over pricing and sales strategies. It seamlessly integrates the purchasing of booths and sponsorships, promoting a hassle-free transaction experience for exhibitors and sponsors alike.

According to Jonathan Damrich, Senior Vice President of Product at Personify, customer feedback has been instrumental in shaping this solution. “We heard consistently from our clients that the sales process needed to evolve,” explains Damrich. “The A2Z Event Sales Engine delivers on that feedback by simplifying how exhibitors and sponsors purchase, empowering organizers to maximize revenue and maintain full flexibility in pricing.”

Key Features of the A2Z Event Sales Engine



The A2Z Event Sales Engine introduces several key features designed to address common pain points faced by event organizers:
  • - Intuitive Workflow: All booth, sponsorship, and additional revenue opportunities are streamlined into one easy-to-navigate process, making it simpler for exhibits to choose and purchase.
  • - Complete Package Purchasing: Exhibitors can browse all available options and assemble their desired package before completing the transaction in one go, offering a more cohesive purchasing experience.
  • - Enhanced Revenue Opportunities: By consolidating various sales channels, organizers can push for higher exhibitor investments, facilitate quicker upsells, and simplify financial management through integrated invoicing.

Moreover, the platform supports flexible sales techniques—from online booth reservations to consultative selling approaches—allowing teams to tailor the sales process according to their unique event requirements.

Boosting Engagement and Efficiency



The A2Z Event Sales Engine is not just about increasing revenue; it also seeks to enhance the overall experience for exhibitors and sponsors. With features like dynamically generated sponsorship galleries and transparent financial tools, event professionals can expect higher engagement levels and efficient scaling of their operations. By offering greater flexibility and ease, the platform can help event organizers quickly recover costs, ultimately leading to greater satisfaction among exhibitors and improved revenue streams.

As Damrich states, “With the A2Z Event Sales Engine, organizers gain a modern platform that reflects the personality of their event while maximizing efficiency and revenue potential.” This transformative approach signifies a definitive shift in how event professionals manage sales, engage with participants, and drive their events forward.

Looking Ahead



The A2Z Events team at Personify is committed to ongoing innovation in event management solutions. They are scheduled to host a webinar to provide insights into the A2Z Event Sales Engine and showcase its capabilities in more detail. Interested parties can visit mya2zevents.com/solutions/event-sales-engine for further information or to register for the upcoming webinar.

About Personify and A2Z Events



Personify holds a strong commitment to empowering associations, chambers of commerce, nonprofits, and other mission-driven organizations. With their advanced technology platforms and service offerings, Personify helps clients build sustainable revenue streams, foster deep connections with audiences, and achieve success over the long term.

Part of the Personify brand portfolio, A2Z Events stands out as a leader in event management, dedicated to delivering extraordinary experiences for clients and attendees alike. With a focus on innovation and excellence, A2Z Events continues to set the industry standard for event management solutions.

Topics Business Technology)

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