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Wyld Works: A New Era of Activism in Business

In a significant move for the cannabis industry, Wyld, well-known as a leading brand in edibles, has rolled out a pioneering program named Wyld Works. This initiative aims to reshape the dynamics between enterprise and activism by adopting a more community-centric and environmentally sustainable approach. With a strong commitment evident in its four main pillars—Combatting the War on Drugs, Environmental Sustainability, Health and Wellness, and Social and Racial Justice—Wyld Works seeks to redefine corporate social responsibility in the cannabis and consumer packaged goods (CPG) sectors.

The company's CEO and Co-Founder, Aaron Morris, emphasized the importance of this program, stating, "We recognize that our efforts alone will never be enough to create the change we envision, but that won't stop us from doing everything in our power to move the needle." This thoughtful approach signifies a transition from traditional profit-driven business models to ones that prioritize societal well-being, environmental stewardship, and social equity.

Wyld Works is set to directly influence Wyld’s flagship brands, including Wyld CBD and Good Tide. Each of these brands will adhere to best practices in community engagement and progressive sustainability measures—encompassing everything from responsible sourcing to eco-friendly packaging. This new directive will help consumers resonate with brands that mirror their values while also promoting a healthier planet.

Impact Report Highlights

Alongside the launch of Wyld Works, the company announced the release of its 2024 Impact Report, showcasing its ongoing commitment to various environmental and social initiatives. Some of the remarkable achievements highlighted in the report include:

• - 100,000 trees planted through collaborations with non-profits and employee-driven programs since the launch of the initiative.
• - Donations of over 75,000 meals in 2024 aimed at alleviating food insecurity in the community.
• - 365 expungements achieved last year through restorative justice efforts, alongside more than 1,300 records officially cleared with the previously established support of Wyld.
• - The removal of 100,000 pounds of ocean-bound trash in 2024, facilitated by Good Tide’s partnership with Ocean Blue Project.
• - Formation of 41 new community partnerships that not only enhance staff volunteer opportunities but also extend the local impact of Wyld’s initiatives.

Since its inception in 2016, Wyld has placed a significant emphasis on sustainable practices. The brand has matched 100% of its energy consumption with green power across all its facilities since 2021, earning recognition as an EPA Green Power Partner. Innovations in packaging have included the use of environmentally friendly inks and the introduction of recyclable and compostable materials through its Good Tide line, as well as the development of compostable pouches for various products. Furthermore, Wyld has transitioned to using FSC-certified cardboard for its shipping and opted for concentrated cleaning products that are eco-certifiable, thereby reducing shipping emissions and chemical waste.

A Unified Approach to Progress

Wyld Works isn’t just a program; it’s a philosophy that seeks to navigate the complexities of modern business while addressing pressing societal challenges. “These efforts are not new to Wyld, but Wyld Works gives them a home—a unified platform that allows us to deepen our responsibility as a growing business,” Morris adds. This vision is firmly rooted in the belief that true success transcends revenue margins—it’s about recognizing and maximizing impact.

For more insights and to delve deeper into the specifics of the impact made, interested parties can visit Wyld Works.

About Wyld Works

Wyld Works focuses on fostering a justice-driven framework for the Wyld, Wyld CBD, and Good Tide brands. The initiative embodies a promise to uphold environmental accountability and community progress through each product's development, from sustainable sourcing to a commitment to using recyclable or compostable packaging. It underscores a future where businesses not only seek profitability but actively contribute to the well-being of society and the health of our planet.