#United States #New York #Breast Cancer #KnitWell Group #Sisterhood of Strength

KnitWell Group's Unyielding Support for Breast Cancer Research

As October approaches, a month dedicated to Breast Cancer Awareness, KnitWell Group, a prominent multi-brand retail company, launches its impactful Sisterhood of Strength campaign. This initiative unites eight renowned American fashion brands: Ann Taylor, Chico's, Haven Well Within, Lane Bryant, LOFT, SOMA, Talbots, and White House Black Market. Since its inception in 2005, this campaign has played a crucial role in raising over $74 million for the Breast Cancer Research Foundation (BCRF).

A Legacy of Support

Lizanne Kindler, Executive Chair and CEO of KnitWell Group, expressed pride in their longstanding collaboration with BCRF, emphasizing its significance in championing women's health: "We are so proud of our partnership with BCRF and the Sisterhood of Strength campaign is a shining example of how our brands, associates and customers show up to support women and in particular women's health". The commitment of KnitWell Group to this cause is both heartfelt and essential, as many individuals have experienced the personal impacts of breast cancer in various capacities.

Engaging the Community

This year, the Sisterhood of Strength campaign offers diverse ways for approximately 20 million active customers and 45,000 associates to engage and contribute. Shoppers can donate in-store and online, or buy special Cares Cards. Every purchase not only provides customers a discount but also donates a percentage to BCRF, ensuring that each shopping experience contributes to the fight against breast cancer. Additionally, select stores will feature a limited-edition BCRF product, boosting the fundraising efforts.

The campaign will host exciting in-store events, including Pink Day on October 4, which aims to increase engagement by matching donations up to $125,000 across participating brands. Furthermore, the public can take part in Shop for a Cause events, contributing to vital fundraising through a share of sales.

The Impact of Partnership

According to Donna McKay, CEO of BCRF, the collaboration with KnitWell Group embodies a purpose-driven approach to tackling pressing health challenges. McKay noted, "This partnership has helped fund breakthrough breast cancer research—including cutting-edge treatments to prevent the disease from taking root or coming back." Every effort counts as they collectively push towards a future devoid of breast cancer.

Campaign Duration

The Sisterhood of Strength campaign will commence in mid-September and extend until October 31, aligning perfectly with Breast Cancer Awareness Month. Each brand is showcasing its own unique support, all while contributing to a unified cause.

About KnitWell Group

KnitWell Group stands as an industry leader in multi-brand retail, representing a portfolio of brands dedicated to empowering women. With nearly 3,000 retail locations nationwide and annual sales reaching $6 billion, overseeing 20 million loyal consumers, KnitWell Group champions efforts that provide confidence and inspire their clientele. The group's mission reflects a commitment to not only fashion but also health and welfare issues impacting women today.

About the Breast Cancer Research Foundation

Founded in 1993 by Evelyn H. Lauder, BCRF is the world's largest private funder of breast cancer research, emphasizing rigorous scientific inquiry into prevention, diagnosis, treatment, and survivorship. It strives to expedite scientific advancement in breast cancer research through collaborative efforts, aiming for a world where breast cancer is a resolvable concern.

Conclusion

As the Sisterhood of Strength campaign rolls out, it symbolizes not just a fundraising effort, but a united front in the fight against breast cancer. By supporting BCRF, KnitWell Group and its brands are instilling hope and empowering communities to rally together for women's health. Stay tuned to learn more about how you can get involved and support these vital initiatives.