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Sirha Bake & Snack Set to Transform Bakery Landscape in Paris

From January 18 to 21, 2026, Paris will host the prestigious Sirha Bake & Snack, reaffirming its position as an essential international hub for the bakery, pastry, and snacking sectors. This 26th edition focuses on evolving opportunities within a dynamic industry that continues to thrive globally.

A Global Meeting Point

The event is expected to attract around 17% of international visitors from 105 countries, creating an ideal platform for artisans looking to expand, franchisors planning growth, and manufacturers seeking fresh opportunities. With 450 exhibitors, including 15% international brands, the event offers a rich space for testing new concepts, identifying potential partners, and analyzing trends shaping these markets.

The event will be segmented into three main sectors:
1. Bakery: Featuring grain suppliers, yeast manufacturers, and distributors of bakery products and specialized equipment.
2. Snacking: This booming segment occupies more than 2,000 square meters, accounting for 23% of the exhibition space. It caters to the evolving consumer demand for gourmet, on-the-go experiences, highlighting the rise of hybrid food concepts.
3. Confectionery: This sector includes equipment manufacturers, household appliance producers, and ingredient suppliers, notably in chocolate and other sweets.

The Global Influence of French Bakery

The success of French bakery on the global stage is now indisputable. Established French concepts are making waves across continents, captivating audiences seeking authenticity and quality that embodies the essence of French culinary arts. Sirha Bake & Snack presents an opportunity for French innovators to adapt their products to meet the expectations of international markets. It also provides foreign buyers access to top-tier solutions for their development strategies.

A Platform for Innovation and Transformation

Beyond trade interactions, the professional fair fosters an exchange of expertise essential for transforming the ecosystem. Various forums and panels, including celebrity chef demonstrations and industry expert discussions, will dive deep into market analyses.

Highlighting the skills of emerging talents, competitions such as the French School Cup, the Bakery World Cup, and the European selection for the Pastry World Cup will take center stage. These events aim to showcase and recognize outstanding talent within the industry.

Sirha Bake & Snack: A Catalyst for Innovation

Positioned as a catalyst for change, Sirha Bake & Snack converts innovative ideas into actionable projects, establishing strong partnerships and transforming trends into growth opportunities. In doing so, French bakery stands as a benchmark that resonates well with evolving market demands.

In conclusion, as industry leaders prepare for this remarkable gathering, Sirha Bake & Snack not only highlights the richness of global bakery and snacking innovation but also sets the stage for future collaboration across borders and cultures, making it a must-visit event for anyone involved in the bakery and snacking industries.

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