Shaquille O'Neal Expands Shaq-A-Licious Line with New Sneaker-Shaped Gummies

Shaq-A-Licious Just Got Kicks: Sneaker-Shaped Gummies by Shaquille O'Neal

Basketball legend Shaquille O'Neal, known for his larger-than-life persona both on and off the court, is back with another sweet treat that promises to satisfy candy lovers everywhere. In collaboration with The Hershey Company, O'Neal introduces a fresh addition to his popular Shaq-A-Licious XL Gummies line—sneaker-shaped gummies that embody the vibrant spirit of the NBA star.

Launched nationwide in September 2025, the gummies come in three exciting flavors: bold mango (orange), invigorating lime (green), and luscious strawberry (red). These new creations not only reflect O'Neal's distinctive style, but they also pay homage to his SHAQ Footwear brand, making them a delightful treat inspired by his iconic sneaker designs.

The Shaq-A-Licious XL Gummies line, which initially debuted in 2024, quickly gained attention and became the top sweets launch of the year for Hershey. O'Neal himself was heavily involved in the development process, contributing to flavor selection and design, ensuring that each candy piece was infused with his fun-loving spirit. With over 11 million units sold within the first year, the brand saw phenomenal success, proving that O'Neal's passion for candy is indeed contagious.

"Shaq-A-Licious started with a big idea—make candy that's bold, fun and full of flavor. Now we're stepping it up with sneaker-shaped gummies and three wild new flavors for gummy lovers everywhere," said O'Neal in a recent interview. The former professional basketball player has always embraced the blend of business and creativity, and his candies are no exception. Each tray of gummies undoubtedly carries the spark of his playful character, appealing to both children and adults alike.

In addition to introducing the newer shapes and flavors, the existing flavors remain beloved by fans. The Original Gummies are shaped like Shaquille’s face and come in vibrant blue and purple packaging featuring peach, berry punch, and orange flavors. Meanwhile, the Sour gummies offer a tangy experience inspired by some of Shaq’s legendary nicknames like 'Diesel', 'The Big Cactus', and 'The Big Shamrock,' and are available in quirky shapes with flavors such as pineapple, mixed berry, and watermelon.

Vivek Mehrotra, Senior Brand Manager for Shaq-A-Licious at The Hershey Company, emphasized the brand's growth and commitment to entertaining fans. He stated, "Shaq-A-Licious XL Gummies isn't just a candy; it's a brand with serious momentum. The response to our first launch was huge, and the new sneaker-shaped gummies are our way of keeping that energy going. This is about more than flavor; it's about building something fun, lasting, and larger than life."

O'Neal’s involvement in creating these products showcases his entrepreneurial spirit. Transitioning from one of the NBA's most celebrated players to a dynamic businessman, he is committed to giving fans an experience that goes beyond just consuming candy. The introduction of sneaker-shaped gummies is a testament to that ethos, blending his love for basketball with a passion for creating enjoyable treats.

With Shaquille O'Neal stepping up his game in the confectionery world, candy enthusiasts, especially those familiar with his legacy, can celebrate in style. This new product line is now available at various retailers nationwide, ensuring that fans of every age can enjoy Shaq-A-Licious XL Gummies in their unique sneaker form.

For more information on the new flavors and shape designs, don't forget to check out the official Shaq-A-Licious website at Shaqalicious.com. Keep an eye out for your favorite flavors and try to catch these fun gummies before they disappear from the shelves!