#USA #Hollywood #Asteria #Moonvalley #Marey

Revolutionizing Hollywood: The Launch of Marey

A new chapter in Hollywood's film production has begun with the collaboration between Asteria, a groundbreaking artist-led generative AI film studio, and Moonvalley, a pioneering AI research firm. Together, they have unveiled the industry's first clean foundational AI model, aptly named Marey, after the esteemed early cinema innovator Étienne-Jules Marey. This model represents a significant advancement in the ethical use of AI within film and media production.

A Commitment to Ethical AI

The Marey model is cultivated from a year-long partnership where both companies dedicated themselves to ensuring data integrity and creative autonomy. As the film industry grapples with the complexities of using AI, Marey has been designed to meet the highest ethical standards by relying solely on data that is ethically sourced and owned by the creators themselves. This innovation allows filmmakers to utilize AI’s transformative capabilities without the pitfalls of ethical and legal dilemmas often associated with generative AI technologies.

Bryn Mooser, the CEO and Co-Founder of Asteria, emphasized the importance of a clean AI model in the current landscape, stating, > "AI is a powerful tool for the future of Hollywood, but it's not usable until a clean model is built that's not trained on other people's scrapped data." Marey promises to offer a solution that retains the artistry and integrity of filmmaking while empowering creators with new opportunities.

A Star-Studded Collaboration

Building the Marey model was no small feat. In a strategic move to establish a responsible AI framework, Asteria secured a staggering $70 million in funding, bolstering their resources and capabilities. Moonvalley, co-founded by Naeem Talukdar, is formed by a team of generative AI experts, many of whom have backgrounds in prominent tech companies such as DeepMind, Google, Meta, TikTok, and Microsoft. These innovators collaborated closely with Asteria’s creative talents, pooling their expertise to bring Marey to fruition.

Talukdar remarked, > "We partnered with Asteria because they are the leading generative AI film and animation studio in Hollywood, and they know better than anyone how these tools can be used at scale." This partnership aims not only to deliver a superior video model but also to construct an AI platform that the Hollywood industry can trust and rely upon.

The Future of AI in Film

The advent of Marey signals a powerful shift in how AI can be utilized within the realm of entertainment and media. With the Marey model expected to be finalized by early 2025, Asteria and Moonvalley are positioning themselves at the forefront of ethical AI in film production. Mooser enthusiastically noted, > "Moonvalley is hands down the best AI research team in the industry. With their deep knowledge and expertise, we are really excited for what this model will unlock and to end data scraping once and for all.”

As the industry anticipates the market introduction of Marey, Asteria and Moonvalley aspire to set a precedent for the use of AI in a fair and responsible manner, ensuring that the rights of creators are prioritized.

About Asteria and Moonvalley

Asteria is synonymous with innovation in the film industry. Founded by two-time Oscar nominee Bryn Mooser, the studio emphasizes a filmmaker-first approach in producing animation and fiction. In addition to Asteria, Bryn also oversees other ventures, including the documentary studio XTR and the streaming platform DOCUMENTARY+, which reaches over 120 million households across America.

Moonvalley, on the other hand, is fast becoming a leading name in the realm of deep learning, with its team comprised of industry veterans from top tech firms. Their focus on building next-generation creative tools is paving the way for a new era of responsible AI in entertainment.

Conclusion

As film production increasingly embraces technological advancements, the collaboration between Asteria and Moonvalley to launch Marey could be the catalyst for a broader movement towards ethical AI practices in the entertainment sector. This initiative not only highlights the innovation at play but also underscores the need for safeguarding the rights and creativity of artists in an evolving industry landscape.