SCHEELS Set to Launch Its New Store in Oklahoma City by Spring 2028

SCHEELS Expands into Oklahoma City

SCHEELS, the employee-owned sporting goods retailer, is making a significant move by opening its second store in Oklahoma, located in Oklahoma City, projected for Spring 2028. This exciting development will add over 500 new jobs to the local economy and solidify SCHEELS’ commitment to enriching community engagement in the region.

Located in a new mixed-use development on the north side of Oklahoma City, the new store will occupy more than 300,000 square feet, creating a unique shopping experience that combines expert services, family-friendly activities, and a dedication to local causes. CEO Matt Hanson shared his enthusiasm, stating, "We could not be more excited to bring a second SCHEELS to Oklahoma. We look forward to collaborating with city leadership and becoming a meaningful part of the OKC community."

This new location aims to redefine retail in Oklahoma City, embodying SCHEELS’ dedication to customer satisfaction through exceptional service and extensive product selection. Each area of the store will be manned by knowledgeable staff who have undergone rigorous training through SCHEELS University. This ensures that they provide personalized assistance to every shopper, helping them find the right products to meet their needs.

One of the highlights of the OKC store will be its specialized services, ranging from expert golf club fittings by certified SCHEELS Master Fitters to high-tech baseball and softball fittings using HitTrax technology. Additionally, archery tuning will be available, provided by certified technicians, alongside bike services from trained mechanics, which will all be overseen by dedicated SCHEELS employee-owners focused on community service.

In terms of product variety, customers can expect over 80 specialty shops under one roof. SCHEELS will carry a vast assortment of high-quality gear for various sports, outdoor activities, and clothing, partnering with top brands like Nike and exclusive lines such as UNRL, Vuori, and more. Their toy section, SCHEELS Toyland, will also feature an impressive selection of LEGO products, making it a go-to destination for families.

The store's concept also emphasizes entertainment offerings. Visitors can enjoy signature attractions such as a Ferris wheel, a candy shop, and a massive 16,000-gallon saltwater aquarium that features over 600 fish, making it an engaging outing for all ages. Moreover, the store will include an interactive arcade, wildlife displays, and a restaurant, providing a day of fun beyond just shopping.

Various local organizations, including the Alliance for Economic Development, the Greater Oklahoma City Chamber, and the state government, have supported this venture, all sharing the goal of turning Oklahoma City into a prominent spot for sports and recreational activities. Christy Gillenwater, the Chamber's President and CEO, remarked on the positive impacts of SCHEELS' arrival, from job creation to bolstering tax revenues and enhancing the city's image as a sporting and fitness hub.

With its new location in Oklahoma City, SCHEELS will proudly celebrate its 38th store nationwide, continuing its legacy of community involvement and retail excellence started in 1902. As the retailer prepares for this exciting chapter, the community can expect a welcoming space dedicated to enhancing the sporting experience for everyone in Oklahoma.

SCHEELS invites the people of Oklahoma City to join them in anticipation of a fantastic shopping and entertainment hub, emphasizing their mission to truly be the best retail experience in the eyes of customers and employees alike.