#USA #Arlington #Private-Label #Lidl US #Butcher's Specialty

Lidl US Launches Butcher's Specialty

As the summer season approaches, Lidl US has unveiled Butcher's Specialty, their inaugural private-label meat collection. This release signifies a substantial milestone for the brand, designed to cater to meat lovers looking for both quality and value as they prepare to fire up their grills. With offerings like USDA Choice beef, organic and grass-fed options, antibiotic-free chicken, and all-natural pork, Butcher's Specialty is set to elevate summer cookouts.

Commitment to Quality

The drive behind this new line stems from Lidl's dedication to providing customers with high-quality, affordable meat choices. As noted by Tod Seiling, the Vice President of Fresh Buying at Lidl US, “Butcher's Specialty is more than just a name – it’s a promise.” This promise encompasses a range of cuts hand-selected to meet Lidl’s rigorous standards for freshness, flavor, and value. Inspired by customer preferences and popular recipes, the collection aims to elevate grilling experiences across the nation.

The revamped meat department offers a variety of options that highlight Lidl's commitment to customer satisfaction. Their pursuit of quality means that each item is crafted with care, providing shoppers with a truly delightful grilling experience.

Great Grilling Options

Summer gatherings are a chance to enjoy delicious meals with friends and family, and Lidl's Butcher's Specialty is prepared to make these moments memorable. From well-seasoned steaks to juicy burgers, shoppers can find everything they need to curate an impressive summer menu. The standout 10-ounce steak, praised for its exceptional grilling capabilities, is just one highlight that promises to impress at any barbecue.

Butcher's Specialty even caters to culinary creativity by offering recipes that will inspire home cooks. Ideas such as the Juicy Lucy Burger and Strip Steak with Gorgonzola sauce are perfect for backyard gatherings, showcasing the versatility and quality of the meats in the line.

Affordable Luxury

One of the most attractive features of Lidl's Butcher's Specialty is its affordability. In response to rising meat prices across the industry, Lidl has made a commitment to provide top-tier meats at prices that don’t break the bank. Thanks to the private-label nature of this meat line, Lidl can refine every step of the process, from sourcing to pricing, ensuring customers enjoy premium cuts without the premium price tag.

Available at all Lidl US locations starting from May 12, 2025, the Butcher's Specialty line is poised to be a go-to for summer grilling season. Consumers can also explore weekly savings and promotions online at Lidl.com.

About Lidl US

A part of the Schwarz Group, Lidl is recognized among the leading grocery retailers worldwide with over 12,000 locations in 31 countries. Since launching its operations in the United States in 2015, Lidl US has transformed grocery shopping, offering high-quality products at competitive prices across more than 180 stores on the East Coast. Their reputation as the 'Super-EST Market' is a testament to their commitment to excellence in both products and customer experience. For more details, visit www.lidl.com.

With Butcher's Specialty, Lidl US is set to change the game for meat shoppers this summer, making it easier than ever for families to enjoy high-quality meals without overspending. Don't miss out on this opportunity to enhance your backyard BBQs with Lidl's newest offerings!