Experiential Marketing Report Reveals Direct Links to Purchase Intent and Revenue Impact

Spiro's Groundbreaking Insights into Experiential Marketing

In a significant revelation within the marketing sector, Spiro, a premier global experiential agency, has released its Experiential Marketing Impact Report (EMIR). This report is based on a comprehensive study involving over 2,000 U.S. consumers who attended live events focused on technology and consumer goods. It presents unprecedented data that link live marketing events to purchase intent and their subsequent impact on revenue.

Key Findings of EMIR

The report highlights several crucial insights:

- Major Revenue Impact: Approximately 80% of technology event attendees and 93% of those at consumer products events reported making a purchase from brands post-event.
- Confidence Boost: A striking 90% of attendees experienced increased confidence in the brand after the event, leading to a purchase rate of more than 90%. Conversely, when the confidence boost was absent, their purchase intent dropped to just 34%.
- Engagement Matters: Interactive experiences proved to be significantly more effective, generating 2.2 times the brand recall compared to passive experiences.
- Quality of Experience: Attendees who described their event experience as memorable and valuable were nearly three times more likely to make a purchase compared to those who had neutral impressions.