Splash Car Wash Welcomes AEA Investors for Strategic Growth and Expansion Plans

Splash Car Wash Partners with AEA Investors to Fuel Growth

Splash Car Wash, a prominent car wash provider in the Northeast United States, has made a significant leap forward in its plans for growth and expansion. The company recently announced a strategic majority investment from AEA Investors, a move expected to accelerate its development and enhance service offerings that have already earned it a stellar reputation among customers.

A New Chapter for Splash Car Wash

Founded in 1981, Splash Car Wash began its journey with a single location in Greenwich, Connecticut. Since then, it has grown into a leading car wash platform, boasting over 65 locations across Connecticut, Massachusetts, New York, and Vermont. Known for its exceptional service, Splash offers a variety of options ranging from full-service washes to detailing, establishing a loyal customer base and earning numerous accolades, including being recognized as one of the top 20 largest car wash operators in the United States.

Dan Petrelle, who has served as the Chief Operating Officer for 22 years, is set to take the reins as CEO, succeeding Co-Founder Mark Curtis, who will transition to the role of Chairman of the Board. Petrelle expressed enthusiasm about the future, emphasizing that, with AEA's support, Splash is poised to take its services and growth initiatives to the next level.

The Partnership with AEA Investors

The partnership with AEA Investors, a firm known for helping companies scale effectively, signifies more than just a financial investment; it represents a commitment to maintaining and elevating the best-in-class service that Splash Car Wash is known for. AEA’s Small Business Private Equity strategy had previously acquired its position from Palladin Consumer Retail Partners. This strategic alliance allows Splash to focus on not only organic growth but also on expanding its footprint through new openings and potential acquisitions.

Dan Schorr, a Partner at AEA, noted the promising prospects of collaborating with the Splash team and expressed excitement over their mission to set new industry standards for service quality. This partnership intends to harness the unique strengths of each entity to create a robust platform for growth in an increasingly fragmented market.

Responding to Market Demands

As consumer demands evolve, so does Splash Car Wash’s commitment to innovation and excellence. The investment from AEA is expected to propel the company into new markets while retaining its esteemed service model. Moving forward, the focus will be on strategic expansions that align with customer preferences and market trends, ensuring that the company remains at the forefront of the car wash industry.