#Japan #Tokyo #Bloody Mary #Omamori Charm #KITCHO KAGURA

Bloody Mary Unveils 2026 Omamori Charm Collection

On January 3, 2026, Bloody Mary, the renowned silver accessory brand known for its unique interpretations of nature and mythology, will release its first installment of the Omamori Charm Collection titled KITCHO KAGURA. This charming collection is designed to encapsulate the spirit of the New Year and features animal and plant motifs that symbolize luck in Japan.

The collection will be available exclusively from January 3 to January 31, 2026. The first charm introduced is the KINRENGE charm, which combines the elegant form of a goldfish with fins and tails resembling a lotus flower.

In Japanese mythology, goldfish are believed to represent the form a dragon takes before ascending to the heavens. They are regarded as guardians capable of warding off evil spirits and protecting one from misfortune. Conversely, the lotus flower is celebrated for its ability to bloom beautifully despite growing in muddy environments, symbolizing purity and enlightenment amidst worldly attachments.

The KINRENGE charm beautifully layers these two auspicious symbols, promising not only visual splendour but also a quiet elegance suitable for the New Year. It radiates a soothing charm that brightens the start of a new year, making it the perfect talisman to invite positivity and fortune.

Design Concept

The design serves as a physical embodiment of auspicious symbols appropriate for the New Year:
- Goldfish: Believed to ward off evil and protect against calamities.
- Lotus: Represents the serenity of a mind not stained by worldly desires, embodying the essence of enlightenment.

Together, these two auspicious motifs merge into a meaningful object destined to attract fortune in the New Year. With every wear, the charm is intended to circulate good luck and encapsulate one's wishes and prayers.

Product Details

ITEM CODE: BMP1673
PRICE: ¥33,000 (tax included)
MATERIAL: Silver
DIMENSIONS: Full length: 30mm (including bail), Width: 16mm, Thickness: 9mm, Weight: 5.0g

K18 KINRENGE Omamori Charm

Adds a touch of opulence with a blend of shimmering silver and gold, elevating the charm's festive character with the luxurious glow of gold.
ITEM CODE: BMP1673-K18
PRICE: ¥375,000 (tax included)
MATERIAL: K18 Gold
DIMENSIONS: Full length: 30mm (including bail), Width: 16mm, Thickness: 9mm, Weight: 8.5g (chain not included)

About Bloody Mary

Founded in 1999, Bloody Mary has established itself as a distinguished silver accessory brand, developing a unique aesthetic that merges sculptural beauty with organic forms. The brand operates under the philosophy that jewelry adoringly represents and protects its wearer, transcending mere decoration. Through diverse motifs like flora and fauna, Bloody Mary creates jewelry that resonates with the heart of each individual.

Official Website: Bloody Mary

Release Information

• - Release Period: January 3 (Sat) - January 31 (Sat), 2026
• - Available At: Bloody Mary Harajuku Store, Beyond Cool Castle (Bloody Mary Shinsaibashi Store), Beyond Cool Hamamatsu Store, Beyond Cool Meitetsu Department Store Online Store: Jewelry Connection, Rakuten Market Beyond Cool

Customer Inquiries

Beyond Cool Inc.
3-13-22-207 Sendagaya, Shibuya, Tokyo
TEL: 03-6804-5201